The New National Trend Award joins hands with Migu Yuanverse’s “Smart Homo” to lead the new national trend

A graceful virtual "Smart Man" wearing traditional Bai costumes, as the "National Trend Promotion Officer", will soon appear in the "National Trend Awards" series of events held in Dali, Yunnan on June 9. It pioneered the in-depth integration of Yuanverse digital technology and Guochao IP.

As the producer of China's first local original youth media "Xinrui" magazine, Xinrui Media has been committed to the output of original content and the fashionable expression of traditional culture. Recently, Xinrui Media has joined hands with hundreds of domestic mainstream media such as Global Travel Channel, Migu Video, Weibo, and Douyin to hold a series of national trend activities in Dali, Yunnan, adding fuel to the emerging new national trend movement.

According to reports, the series of activities of "National Trend and Elegance·Wendu Dali" will be grandly launched during the Cultural and Natural Heritage Day. Among them, there are the "National Trend Connection" where opinions are clashed and a feast of ideas, the "National Trend Concert" which combines the national trend with popular culture, and the "National Trend Awards" which is known as the vane of the national trend. In Dali in midsummer, people can not only enjoy the beautiful scenery, but also experience the unforgettable fantasy journey of national tide.

National trend is not only a fashionable expression of traditional culture, but also a high-tech presentation of traditional culture. In this series of national trend activities, Migu Sapien You Zixi made a shining debut as the "national trend promotion officer", further narrowing the distance between traditional culture and Generation Z people. The rise of metaverse technology, Virtual characters with cultural and tourism attributes have been upgraded from purely external sensory IP images to spokespersons of national trends with more cultural connotations.

Xinrui Media teamed up with Migu Yuan Universe Digital Sapiens to add a unique touch of digital national trend sensory beauty to the National Trend Awards site. This time, You Zixi, the Migu Yuan Universe digital sapiens, has also been shortlisted for the "Influential National Trend IP of the Year" at the National Trend Awards. Since his debut in 2021, You Zixi has been breaking the outside world's traditional understanding of digital sapiens: Including assisting UFC’s promotion practice in China and winning the first UFC annual “Best Technology Application Award”; in terms of inheriting and carrying forward national culture, becoming “the first digital intelligence student of the National Peking Opera Company” and deeply participating in classics such as “The Most Beautiful Chinese Opera” Cultural communication projects; as "the first digital intelligence experience officer in the legend of Gaia", he performed a "T-stage show" on the quintessence of China and the metaverse, etc.

This time, You Zixi made progress step by step and once again broke the isolation between reality and numbers in Cangshan and Erhai Lake in Dali. She caresses the breeze, sings hope, and as a wise person, she inherits the cultural scenery of this land for thousands of years and presents it to the world in a more technological and fashionable form.

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