The market is eagerly anticipating: Apple MR may become a milestone breakthrough

News on May 24, recent news shows that Apple is expected to launch mixed reality (MR) products this year, becoming the focus of the industry. According to sources in the industry chain, Apple is very likely to launch MR this year. It is expected to conduct media trials at the upcoming Worldwide Developers Conference (WWDC), and mass production will take some time.

Apple’s MR products are highly anticipated by the market. Recently, in the A-share market, related fruit chain companies have frequently received institutional surveys, showing that expectations for Apple MR are rising. Kong Rong, chief global technology analyst at Tianfeng Securities, predicts that Apple’s successful launch of new MR products will be of groundbreaking significance.

#According to the editor’s understanding, there have been many news about Apple’s MR products recently. Analysts previously said that the manufacturing cost of Apple MR exceeds US$1,600 (approximately 11,000 yuan). Among them, Apple uses silicon-based Micro OLED screen modules cost between US$280 and US$320. In addition, Apple also used 14 CMOS image sensor modules provided by Sony. The cost of these components is approximately US$160. Therefore, the price of Apple MR may be quite high.

Overseas media reported that the long-rumored Apple MR headset is expected to be officially unveiled at the upcoming 2023 Global Developers Conference, but large-scale shipments are expected to take time, possibly until the end of the year.

In short, Apple’s launch of MR products will have a major impact on the industry. Although the specific release time has not yet been determined, the market’s expectations for Apple MR continue to grow. People are looking forward to Apple's breakthroughs and innovations in the field of mixed reality.

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