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Ubisoft CEO is optimistic about the development of games using AI technology. If you can type, you can make games
AIGC is affecting the world. Ubisoft made it clear in its latest financial report that it will use artificial intelligence technology to assist game development.
In the 2022-2023 year-end report, Ubisoft officially pointed out that Ubisoft has a unique advantage in artificial intelligence-generated content because Ubisoft has powerful game technology and more than 20 years of game data and resource accumulation, and more Portfolio of various types of games. These are Ubisoft's advantages in developing game AI technology.
Ubisoft has begun experimenting with AI technology at all levels for the first time and uses this technology to generate AI landscapes. La Forge is being used by various teams at Ubisoft to research game ideas, workflow and player experience.
Ubisoft CEO Yves Guillemot pointed out during an investor call that large language models will also continue to grow in terms of game development creativity, and will also help improve Ubisoft's workflow. He also predicts that continued development of AI will help make it easier for players to create content. For example, if you tell the AI what you want about a MOD, the AI will make the MOD on its own.
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