


Technical challenges hinder Apple's AR glasses plan, which may adopt the form of 'ski goggles' head-mounted device
News on May 19, according to Bloomberg’s Mark Gurman reports that Apple’s augmented reality glasses device is expected to take at least four years to launch. In a detailed report, Gurman explained the challenges Apple faces in developing mixed reality headsets, noting that Apple's standalone AR glasses products face similar issues. Apple CEO Tim Cook Cook and former design director Jony Ive originally planned to develop AR glasses, but due to technical limitations, the plan was adjusted to the current form of "ski goggles" headsets.
According to ITBEAR technology information, Apple realized in the early development stage of the head-mounted device that the long-term goal of building a powerful AR glasses was not feasible. Engineers estimate that in order to prevent the glasses from overheating, the glasses must have all the performance of an iPhone, but consume only one-tenth of the power.
In order to promote the development of future AR glasses equipment, Apple hired former Dolby executive Mike Rockwell (Mike Rockwell to lead the development of the experimental headset as the basis for future AR glasses. Currently, Apple only provides limited resources for the device.
There was a joke within the team that the company was just continuing to develop a hopeless device just to please Tim Cook, an employee involved in the project told Bloomberg. When no real progress was made on AR glasses in 2019, Rockwell told more than 100 employees at an all-hands meeting later that year that Apple might launch glasses a year after the first headset, but that this The timetable now seems impossible.
Apple eventually decided to delay the development of all standalone glasses products and all but abandoned the plan. Apple now reportedly expects it will take at least four years to launch such a product.
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