Meta announces testing of generative AI advertising tools

News on May 12, local time Thursday, social media Facebook parent company Meta announced that it has begun testing advertising tools based on generative artificial intelligence.

It is reported that these new advertising tools can create content such as image backgrounds and deformed text. Meta executives said at a press conference in New York. The company plans to invite select advertisers to test the tools in a "test environment" called an AI Sandbox.

Meta executives declined to say how many advertisers would initially have access to the test environment, saying only that the group was small.

Meta plans to offer more advertisers access to its AI advertising tools in July and integrate some of those features into regular advertising products later this year, they said.

This announcement marks Meta’s first attempt to launch a product using generative artificial intelligence technology. Generative AI technology can mine large amounts of data to generate new content such as prose, art, and software code. Since Microsoft-backed startup OpenAI launched its chatbot ChatGPT last fall, the technology has attracted interest and triggered a wave of investment.

Just a day before Meta's announcement, its biggest rival in digital advertising, Alphabet's Google, said it would begin integrating artificial intelligence technology into its search, email and photo products.

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