Declaring war on Microsoft, Google announced the addition of generative AI features to Gmail, Docs and other applications

News on March 14th, Google announced a series of upcoming generative artificial intelligence features for its various workspace applications, including Google Docs (documents), Gmail, Sheets (forms) and Slides (slideshows) piece).

These features include new ways to use artificial intelligence to generate, summarize and brainstorm text in Google Docs (similar to OpenAI’s ChatGPT), based on the key points of the user’s brief. The ability to generate full emails in Gmail, as well as generate AI images, audio and video in slides to illustrate presentations (similar to what is available in Microsoft Designer powered by OpenAI's DALL-E and Canva powered by Stable Diffusion ).

It shows Google is eager to catch up with rival Microsoft in the new artificial intelligence race. Although Google announced a series of new features, only the first of them - artificial intelligence in Docs and Gmail The writing tool will be available to a select group of U.S.-based "trusted testers" this month. Google said these and other features will be available to the public later this year, but didn't specify when.

Here's the full list of AI features Google announced will come to the Workspace app in the future:

• Draft, reply, summarize and prioritize your Gmail
• Brainstorm, proofread, write, and rewrite in Files
• Bring your creative ideas to life with automatically generated images, audio, and videos in Slides
• In Sheet Get insights and analysis from raw data with auto-fill, formula generation, and contextual classification.
• Generate new backgrounds and capture notes in Meet
• Enable workflows in Chat to complete tasks

Of all the new features, AI-powered writing and brainstorming tools in Docs and Gmail seem to have the most potential (see image above). The prompt "Write for me" appears, and the user enters a request: "Regional Sales Representative jobs." The AI ​​system then completes their job specification in a matter of seconds, letting them edit and refine the text.

Google elaborated on these potential features in its press release: "Whether you're a busy HR professional who needs to create customized job descriptions, or a parent looking for a pirate theme for your child Birthday party draft invitations, Workspace saves you the time and effort of writing a first version. Just enter the topic you want to write about, and a draft will be generated for you instantly. With your collaboration Al partner, you can Continue refining and editing, getting more suggestions as needed."

Similarly, users can use AI tools to rewrite or expand text. Google says you might simply list a few key points about a work meeting. Google Docs can expand this into a "more refined summary," and users can manually specify the tone (such as whether it should be "more fantasy" or "formal"). In a video demo, Google showed how it can use AI to write personalized marketing messages for customers, convert bullet points into a complete email, and summarize the content of long email chains in Gmail.

Google’s AI tools in Gmail

It’s worth noting that Microsoft is rumored to be incorporating similar functionality into its suite of Office apps, including Word , Teams and Outlook. Microsoft's new Bing rollout this year has rattled Google, with CEO Satya Nadella describing AI-assisted search as a new model that could knock Google off its throne. However, it appears the two companies will also compete in the productivity software space. Microsoft has scheduled an event on March 16 to detail its plans for the "future of working with artificial intelligence."

Of course, rushing to launch artificial intelligence products also has its dangers. AI text-generating programs are notoriously unreliable, often confidently concocting false information. These flaws could cause major problems as Google integrates the technology into its enterprise software. IT House notes that in today’s press release, Google provided a standard disclaimer: “Sometimes AI makes mistakes, sometimes it uses non-mainstream stuff to please you, and many times, it needs guidance. ”

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