Chatbots also want to make money: Microsoft’s Bing Chat adds ads to replies

Microsoft confirmed this in a blog post published today, which stated that Microsoft's goal in Bing Chat is to "drive more traffic to publishers in this new world of search."

According to news on March 30, Microsoft is "exploring" to place ads in Bing Chat replies. Although these sponsored replies are clearly marked, it does Calling into question just how far we are from the old advertising model on search engines.

According to IT House’s understanding, Microsoft confirmed this situation in a blog post published today. The blog post stated that Microsoft’s goal in Bing Chat is to “power publishers in this new search world.” Bring more traffic.” "We are encouraged by the initial progress," said Yusuf Mehdi, the company's corporate vice president and consumer chief marketing officer. Based on the data we got from the preview, we attracted a variety of users and drove more traffic to them. We introduced more people to Bing/Edge for new scenarios like chat, and we saw an increase in usage. We then drive traffic to publishers in unique ways, including citing and linking to sources in chat responses, as well as providing "Learn More" quotes below chat results that link to additional sources .

The article states that the company has met with a number of partners participating in the Microsoft Start newsfeed service. These partners provided feedback to Microsoft on how they could leverage Bing Chat to link to their content and services. Microsoft has pitched some early ideas:

An expanded hover experience that would show more links from a publisher when users hover over a link from that publisher, giving More ways for users to interact and drive more traffic to publishers’ websites.

For our Microsoft Start partners, placing a rich title of Microsoft Start licensed content next to chat answers helps increase user engagement with content on Microsoft Start, where we share advertising revenue with our partners . We're also exploring placing ads within the chat experience, sharing ad revenue with partners who contribute content to chat responses.
• Since Microsoft still considers these ad plans to be "early ideas," there's a good chance that Bing Chat's ad formats and overall ad experience will change in the coming months.

News came out a few weeks ago about anecdotal reports of Bing Chat having ads in replies, which had been there since launch but were not enabled for all users .

In the above advertisement, the user does not know what the advertisement is specifically, and whether the reply will be affected by the advertisement. These require further explanation from Microsoft.

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