The so-called site group optimization, in layman’s terms, means optimizing a large number of websites at the same time to achieve a partial or even complete monopoly on keyword search pages.
The advantage is quite obvious. For example, the homepage has a total of 10 positions. If 4-5 of them belong to the same company, then while suppressing other competitors,
the overall The number of inquiries is also much higher than that of other websites.
The shortcomings are also obvious. First of all, it is the cost. The cost of optimizing several websites at the same time is not low. If it is some popular keywords, it will cost more and the cycle will be long.
If you think about it from the perspective of user experience, it will be divided into two types. One kind will think that this company must be very professional because there is so much information about them.
Another relative view is that with so many websites from the same company, are they scammers?
So in the early stage of considering station group optimization, you must carefully consider these pros and cons before making a decision.
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