Is the content of the web page only written for users to read?

As a website designer, if your website construction thinking is "the content of the web page is only written for users to see", you are already out. That is the thinking of the old generation of website construction, and the new generation The thinking of SEO website construction is that web content should not only be seen by users, but also written for search engines.

So what should we pay attention to when writing web page content for users and search engines to see?

1. When writing for users, please note that

1. The shorter the content, the better. Users will not waste their precious time reading a long article. Unfamiliar website content, due to factors such as large screens and slow Internet speeds, people can only see part of a web page at a time;

2. The content must distinguish primary and secondary points, so many SEO articles Colored text is to highlight the key points;

3. Understand customer psychology, cater to user preferences, allow various types of users to browse their favorite content on your site, and win users' trust. Trust and recognition, so that they become your potential customers;

4. Beautiful and simple, beautiful appearance can give users a good visual and user experience, and simple page design and simple web page code can make viewers Accessing a website is faster and the experience is better. Therefore, when making a website, separating images, styles, content, animations, and codes into web pages can improve the website opening speed.

2. When writing to search engines, you need to pay attention to

1. Deploy target keywords. Core keywords are deployed on the homepage, with no more than 3 on each page. Keywords and keywords avoid competing with each other on the page;

2. Keywords should be highlighted and keywords should be bolded or italicized. Keywords should appear in H1 and H2 tags;

3. Certain words should be included in the title. To add website keywords, the more important keywords should be placed first; the keywords in Keywords must appear at least once in the web page, and the main keywords must appear in 3-4 words; just write a paragraph for description, and you can add more Some keywords are included, but remember not to use keywords excessively, causing keyword stacking.

4. Anchor text links, web content pages are connected to each other through link anchor text;

5. External links must be of high quality and highly relevant, connecting keywords to authority professional site. For example, most of the article pages of some website designers include anchor text links for major keywords such as SEO, Internet marketing, etc., for automatic indexing of the entire site.

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