What is an anchor text link

Anchor text link refers to turning keywords into a link pointing to other web pages. Anchor text links are similar to hyperlinks. The code of the hyperlink is the anchor text link. Anchor text establishes the relationship between text keywords and URL links.

The anchor text link actually establishes the relationship between text keywords and URL links. The code of the anchor text link: <a href="http://www.php.cn/">php中文网</a>, normally, the links added to the page will have a certain relationship with the content of the page itself; on the other hand, anchors The text can be used as an evaluation of the pointed-to page.

Anchor text links can accurately describe the content of the page they point to. Links added to personal websites and links added to "search engine" pages with anchor text should generally be directly related to the page. Search engines can judge the content attributes of a web page based on the anchor text description of the link pointing to the web page. The role of anchor text links for search engines is also to collect some files that cannot be indexed by search engines.

It can be seen that choosing the appropriate anchor text link in web design will increase the importance of the web page and the web page it points to.

Function

1. Help search engines crawl the website faster

For search engines, one of the functions of anchor text is Has a guiding role. Reasonable distribution of anchor text within the site will allow search engine spiders to crawl the website directory more quickly. This is similar to the breadcrumb navigation we often talk about, and it is also a friendly expression for search engines.

2. Improve rankings

On the other hand, reasonable anchor text pointing within the site will enable the engine to more accurately understand the information described in the content of the article, thereby improving the ranking of long-tail keywords and website The weight increases. The anchor text of external links will also give the website a high key weight.

3. Increase user experience

When a user browses a certain page, the content of the article may not be very useful to the user. At this time, the anchor text serves as a guide. Through anchor text, users will often find the information they need faster and more accurately. So for websites that do not have website anchor text, when users do not find what they need, their common action is to close the page, which also verifies the role of in-site anchor text in user experience.

4. Used to analyze the opponent's optimization strategy

To put it simply, the entire Internet is the links between pages and the text descriptions of the links. When SEOers conduct competitor analysis, they can use the anchor text link guidance and the text description of the anchor text (actually the keywords that competitors want to rank for) to understand the optimization focus of competitors. You can analyze it by drawing a link-oriented map within the site!

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