Micro Business Tutorial - Micro Business Transaction Process

Traditional e-commerce transaction process

1. Search

Customers: Find the desired products

Traditional merchants: Obtain Ranking, try every means to rank your products at the front of the search results, such as: brushing orders. At present, cheating still has an impact on rankings, but the difficulty is getting higher and higher.

2. Price comparison

Customer: Shop around for the same product to see which one is cheaper.

Traditional merchants: price war, the lower the price of the same product, the more popular it is. There is no problem in understanding this. Price war is a kind of vicious competition, because except for the independent production of some big brands, China’s manufacturing The industry is developed, and you can get the products that ordinary small and medium-sized sellers can get as long as you want to.

3. Consultation

Customer: Learn more about the product

Traditional merchants: Make a good product description and try to describe the product functions and features clear.

4. Transaction

Customer: Take a photo of the baby and wait for express delivery.

Traditional merchants: Customer service delivers goods. In addition to asking for a five-star review after receiving the goods, there is generally no contact with the customer after the transaction is completed.

Micro-business transaction process

1.Know

Customer: I found someone selling this. Ask her if you need it.

Micro-business: attract traffic and fans. If you are an accurate fan, for example, if you are a fan of Xiangda Women’s Underwear, then you will not be able to add male friends.

2. Trust

Customer: I know this person and can trust it.

Micro-business: Make a good circle of friends, show your personality, and show yourself. The circle of friends is a very important micro-business tool, but it is definitely not just a matter of copying and pasting. Regarding how to create WeChat Moments, we will introduce it later.

3. Consultation

Customer: I just need this product and I want to know more about it.

Micro-business: consultation, proactive communication, talking about everything you know, understanding customers’ ideas and solving questions.

4. Transaction

Customer: OK, transaction, I will transfer the money to you!

WeChat Business: Transaction, thank you for your support, keep in touch.

5. Repeat purchase

Customer: I bought it again.

Micro-business: Repeated purchases are the characteristics of micro-business. Different from traditional e-commerce, we can continue to keep in touch with customers after they buy products, interact in real time, and customers can also provide real-time feedback. As long as the product is of high quality, they will continue to come to you when they need it next time.

Advantages of micro-business

1. Even if our prices are transparent, micro-business will not launch a price war. Because the prices of micro-businesses are generally well controlled, for example, the retail price of DaDa is unified globally: RMB 180 per set.

2. Compared with selling products, we also provide timely services. Any questions can be answered one-on-one immediately. We pay more attention to credibility.

In developed countries, the service industry accounts for more than 60% of the country's GDP. Our country's service industry has just started, and there are more opportunities. The future business model will definitely be based on services, and product transactions are only for services. Initially, after the customer purchases the product, the merchant will continue to provide service support.

3. Repeat purchases, micro-business is a business model based on the relationship between people. As the number of transactions increases, customers’ trust in you will increase. The higher.

Xiang Dada WeChat Business: I will take care of your underwear in the future.

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