How micro-businesses can explosively improve their performance through "puppet sales tactics"

Wechat business is destined to be an industry with mixed reputations. This is the case with the new model industry that is at the forefront. Just like Taobao at the beginning, it was misunderstood by the public and felt that the retail of small workshops could not be on the market. It was not until later that it became a prairie fire, and the public wanted to You have to follow up, only to find that it is too late to follow up.

And what’s wrong with today’s micro-businesses?

Zhousang The micro-businesses I’m talking about here are not those who rely on weaving myths to create wealth to stimulate deception, do not sell goods through retail, and only cheat agents. The spicy chicken micro-business, this kind of one-time business is doomed to fail, because no one is stupid. At the beginning, because they are not familiar with the new business model, they may try to "pay tuition" to test the water, but as time goes by, Long, the trick inside is like a monkey’s butt, nakedly exposed to the public. After people fully understand it, they will only laugh and ridicule the naivety of these people, and no one will be fooled anymore.

It’s not this kind of thing, so what kind of micro-business are you talking about? Zhousang, you admire it so much?

It’s the kind of micro-business that is social on the mobile side. The specific characteristics are “ "High conversion, strong stickiness, relatively small crowd, but precise and powerful", the space is limited

Continue to repeat these accents, it will only reduce the usefulness of this article. Friends who are interested in learning about micro-business may wish to go out and turn left. Check out the previously shared article "How to add more people quickly and more in micro-business?

Promotion tips for zero-based micro-business friends to increase by 5,000", which introduces the three key points of doing micro-business

" "Promotion and drainage, trust cultivation, sales rhetoric", this article will continue the previous chapter and continue to share the "sales rhetoric" that has not been shared in it, which is the "puppet closing rhetoric" written in the title of this article.

Let’s talk about it before we start. If you, the audience, are doing the kind of micro-business I mentioned, strictly follow the methods I mentioned to implement it, and ensure that the execution is not compromised, and with the same precise audience. Next, your sales effect will at least double than before. If not, you are welcome to find fault.

The four prerequisites for puppet transaction skills:

1. Familiar interaction;

In one sentence: on social channels, people will only communicate with people they are familiar with. Generate transactions.

So what you need is to communicate more, interact more, and say hello more with customers.

Don’t underestimate this. One is love when you meet each other, and the other is the exposure of your product brand. Even if you just say "Hello", your products, services, and brands are already there. Opportunities to be known by customers.

Sadly, many people are complaining about the lack of business, but they are too lazy to even say hello and let customers know about your opportunity.

　2. Let yourself become a product expert and industry expert; To become an expert in this industry, you must at least be proficient and familiar with it. For example, if you sell weight loss pills, you must understand common weight loss problems, meal replacements, exercise, muscle gain, etc.

In addition to being familiar with the two sellers of weight-loss drugs, people will tend to be more inclined to merchants with expert qualifications and expert experience. There is a word called "medical nature" That's it.

But many friends who can't do business commit this taboo. They just sell whatever they want to make huge profits, and follow others' opinions.

They follow the leader, but are too lazy to take the initiative to get familiar with and understand the relevant things. Knowledge points, it’s hard to make customers want to buy, but then the customers don’t know everything when they ask questions, the result can only be a tragedy.

On the contrary

Even if the customer does not buy your stuff, they will still have extra value for you because of your gratitude for your professional experience and guidance on industry issues. Zhousang myself is a typical case. When people ask me

on WeChat QQ, I will reply when I have time. I try my best to help others solve their problems from a professional perspective. As a result, there are still several people who have been consulting me until now. I have some tutorials out there, and I want to pay for them to compensate for my help. They also introduced me to several other marketing and promotion orders

.

　3. The product is used by oneself and it does bring benefits to oneself.

Why should we focus on this section? There are two reasons.

a, is the confidence to persevere;

This is not something you grit your teeth, shameless, and stubbornness because of huge profits, but it is something you believe in your heart. , this will lay a solid foundation for your future sales. Many people give up halfway, that is, when the results are not very satisfactory, they begin to doubt themselves and their product projects.

b. The most authentic living case, a walking endorsement of trust;

You yourself are a living case, a natural product spokesperson;

N sell more weight loss products, When it comes to selling whitening products, buying acne treatments, etc., basically those who are relatively famous are talking about themselves, and it’s also because of these two reasons.

　4. Real and reliable real people, not mass advertising machines dominating the screen.

I believe that no one would be interested in talking to a bunch of dead things, unless they are supernatural workers or mentally ill patients being studied. Too many friends who are doing micro-business and committing suicide are actually stuck here, trying their best to publicize

After finally attracting some people, the brand LOGO of the new account was directly put on the avatar, and the name was directly the product name (you put the product name, it is more effective to put the pain points targeted), and then I wanted to do it more than ten times a day. I am bombarded by mass advertisements, and I can’t wait to be flooded with advertisements in Moments more than 20 times a day.

The final result is that either the complained account is blocked by Tencent or blocked by one's own WeChat friends.

So what should we do?

Remember that you are a living person, so your avatar, nickname, personalized signature, circle of friends, etc., must be planned and packaged into a picture that matches you Real people who are a good match for the product audience.

Don’t underestimate this “reality”. Selling H-videos on WeChat

I guess everyone is used to it, but those who sell well can earn at least more than 2,000 a day. Those who sell short videos on WeChat (Zhou Sang and I have seen the WeChat transfer records on the other party’s phone) use this real trick. The avatar, nickname, personalized signature, and friend circle are all packaged to look like this beauty. To outsiders, she looks like a Dongguan girl. The wild model was laid off and re-employed, the stimulation of real beauties

will make diaosi who are tired of watching a group of domestic JQ small screens and Japanese harmonious action movies, and their sperms will be so fast that they can't agree with each other within a few seconds. Smashed the red envelope.

The things that were sent to me were just crappy stuff that could be bought anywhere on the Internet, but they were just 3 units sold at a high price of forty or fifty, and so many people took the bait. The most fundamental reason is this "real" stimulus.

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