Alibaba's game business Lingxi Interactive Entertainment's first letter to all employees after the 'coach change”: a younger management team has fully taken over

This site reported on June 21 that Zhou Bingshu, president of Alibaba’s Lingxi Interactive Entertainment, today issued his first letter to all employees after taking over, announcing the new organizational structure. Many business backbones born around 1990 have taken up core management positions. This also means that Lingxi Interactive Entertainment’s younger management team has taken over the reins.

The full staff letter announced the appointment of several studio and middle office leaders in the new organizational structure. Among them, Chen Zhi will serve as the executive director of Pingpingwuqi Studio, assisting Zhou Bingshu in managing the studio’s R&D business and team building. , Zhu Jian is the person in charge of the market center, Chang Guo is the person in charge of the art center, and Xiao Huo is the person in charge of the platform business line. They are all outstanding representatives of the Mesozoic generation of Lingxi Interactive Entertainment. In addition, many young faces also appeared in the new core management class committee.

Zhou Bingshu mentioned in the letter to all employees: "We will unswervingly be a product-driven company and continuously create a diverse, inclusive, agile and flexible company culture, let Lingxi always remain young and energetic."

This site learned from public information that Lingxi Interactive Entertainment is a research and operation integrated game brand under Alibaba Group. In 2019, it launched a number of self-developed game works such as "Three Kingdoms: Strategy Edition". In September 2020, Lingxi Interactive Entertainment was upgraded to an independent business group, headed by Alibaba partner Yu Yongfu.

In January this year, Fan Luyuan, chairman and CEO of Alibaba Entertainment, announced that he would be in charge of Lingxi Interactive Entertainment on behalf of Alibaba Group. He proposed the basic principles for the future development of Lingxi Interactive Entertainment: Embrace AI, embrace globalization, embrace production People-centered system, insisting on research and development as the leading business, will provide sufficient support, space and incentives to young producers with potential.

Zhan Zhonghui (Dingdang), the former head of Lingxi Interactive Entertainment, issued an internal email in March this year announcing that he would step down at the end of the fiscal year (March 31). His position will be taken over by Zhou Bingshu (Uncle Cake), the producer of "Three Kingdoms Strategy Edition".

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