HP makes a strong presence at drupa 2024 and reaches global cooperation with Canva

On May 28, 2024, the drupa printing technology and equipment exhibition (referred to as drupa printing exhibition) was held grandly in Dusseldorf, Germany. After eight years, drupa has once again attracted global attention, with HP Indigo making a strong appearance with its cutting-edge printing technology. At the beginning of the exhibition, HP announced a long-term global strategic cooperation with Canva (Canva), the world's leading integrated visual communication platform, to provide Canva's 185 million active users with unprecedented one-stop service and experience from design to printing. .

At this drupa printing exhibition, HP Indigo will display 8 intelligent production lines, covering commercial printing, labels, flexible packaging, folding cartons, corrugated carton packaging, signage, A comprehensive portfolio of production solutions and automation technology for the display and decoration industry. HP Indigo relied on its excellent technical strength to demonstrate its latest breakthroughs and achievements in the printing field at the exhibition. Visitors will have the opportunity to personally experience the technological innovation and product charm brought by HP Indigo.

HP’s partnership with Canva is designed to benefit both HP print service providers and the global Canva community. By providing localized printing service options, both parties provide a flexible and sustainable printing experience to a wider customer base, allowing every creator on the Canva platform to seamlessly complete design and printing in a fully integrated system. This long-term partnership will enable Canva users to design their content however they want and print it anywhere, while ensuring quality and usability. Cliff Obrecht, co-founder and chief operating officer of Canva, said: "This collaboration will bring tremendous strategic value to both parties and drive customer growth."

One-stop service from design to printing

Professional printing quality

Sustainable Printing

According to the agreement, Canva will help HP’s global presence in industrial printing and large-format printing and promote business growth of HP’s printing service provider. At the same time, Canva recently launched a new subscription plan-Canva Enterprise Service (Canva Enterprise), aiming to meet the growing design needs of large enterprises. As part of this long-term partnership, HP becomes one of the first customers of Canva Enterprise Services and will fully deploy the service, enabling HP's global marketing and sales teams to efficiently create, collaborate and publish visual content in a secure environment, helping to Teams can easily create impactful visual content and greatly improve team collaboration efficiency.

Haim Levit, the global Vice President of Partnerships and General Counsel at Canva, expressed: "The collaboration between HuPu and Canva has vividly demonstrated our commitment to collaborative innovation on a large scale. The scalability of Canva Enterprise allows us to be more agile, anticipating to continually eliminate barriers to creating high-quality visual content, thus enhancing the creative output of our teams. By integrating the latest innovations of Canva software, we are actively leading the industry forward, enabling users to have a more sustainable design and printing experience."

The cooperation between HP and Canva also reflects the mutual pursuit of sustainable development. By promoting localized production, we are committed to reducing the impact on the environment while providing high-quality design materials.

To learn more about the latest information about PHP and Canva at DRUPA 2024, please visit PHP Industries’ official LinkedIn account: HP Digital Print. In addition, you can also visit Hall 17 of the Dusseldorf Exhibition Center at the 2024 Drupa Printing Exhibition, follow PHP's perspective, and experience PHP's innovative results first-hand.

About HP Inc.)

Hewlett-Packard Company (NYSE: HPQ) is the world's leading technology company, helping users turn their ideas into reality with innovative solutions that everyone can enjoy Better technology and life. HP operates in more than 170 countries around the world and provides a broad range of innovative, sustainable products, service portfolios and subscription services for personal systems, printing, 3D printing, hybrid office, gaming and more.

About Canva Drawable

Canva was born in 2013 as an online visual communication and collaboration platform with a mission to empower the world with design. Canva's simple drag-and-drop user interface and extensive template library cover a variety of design needs from presentations, documents, websites, social media graphics, posters, apparel to videos, as well as tons of fonts, images, illustrations, videos and more. Audio materials allow anyone to create beautiful works based on their own ideas.

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