Micro-connection hierarchical management methods



Overview

  • 1.1 Form a benign closed loop of management
    • Through reasonable hierarchical management methods, improve the platform order and integrate partners The interests are linked to the development of the platform, promoting the formation of a benign closed loop in the advanced management of partners.
  • 1.2 Reasonable allocation of platform resources
    • Through the classified and hierarchical management of platform interfaces and resources, corresponding to the classified and hierarchical management of partners, various levels of management can be achieved. It is a waste of resources and promotes the smooth progress of cooperation.
  • 1.3 Standardize the open environment of the platform
    • Only with reasonable management can we eliminate the security risks and legal risks caused to the platform by developers’ chaotic management. Only in this way can we ensure the interests of all parties and avoid risks caused by interest distribution, management loopholes, etc.
  • 1.4 Definition of terms
    • Micro-connection partners: refer to enterprises that provide products and services to ordinary users based on the micro-connection service of the Weibo open platform or individuals. The partners or developers mentioned in these Measures refer to micro-connection partners.

Basis for grading

  • 2.1 Type of cooperation
    • because of different Types of access cooperation will involve different types of platform interfaces. Different types of access serve different users and their activity conditions. Therefore, we divide the types of cooperation into:
      • ▪PC applications (non- Games);
      • ▪ Wireless applications (non-games);
      • ▪ Website
  • ##2.2 Activity Data
      Through the service activity of connected partners, objectively examine their operating capabilities, service quality, user orientation and user stickiness on the Weibo open platform. The main reference data is: the number of effective active users of all applications of each partner under the cooperation type (without deduplication), the amount of content contribution, and the amount of new authorizations. After weighted calculation, it is the X value below.
  • 2.3 Operation and maintenance capabilities
      Inspect the partners’ operation and maintenance resources and capabilities to certify that they can provide high-quality services to platform users Quality service mainly examines: application stability and bug response and resolution time.
  • 2.4 Customer Service Capability
      Examine whether the partner can provide customer service support for the services it provides. The ownership of the customer service team will also affect the cooperation. Equity distribution.
  • 2.5 Other resources
      If the partner has other special resources, it means that it can carry out special and valuable cooperation with Weibo. This will affect its classification on the Weibo open platform and the rights and interests it obtains.

Grade management approach

  • ##3.1 General diagram of the grade model
fenji1.png
    • (Figure 1: Weibo open platform hierarchical model diagram)
    • Description: It is divided into There are three types of cooperation, and each type of cooperation is divided into three levels from low to high.


  • 3.2 Basis for grading under each cooperation type
    • 3.2.1. PC applications (non-game)
QQ截图20170209162736.png



  • ##3.2.2. Wireless applications (non-game)
QQ截图20170209162745.png

  • 3.2.3. Website.
QQ截图20170209162759.png

    ##3.2.4. Note
    • Among the above three types of cooperation grading basis,
      • ▪ If the daily average DAU (without deduplication) is less than 0.05 million, it will not be included in the grading management ;
      • ▪ All data are subject to the data provided by the Weibo open platform;
      • ▪ Cooperative customer service means that Weibo only undertakes customer service transfer work;
      • ▪ If the partner If there are multiple accesses in the above categories, you will enjoy the rights and preferential conditions corresponding to the highest level: for example, if a developer reaches the intermediate and advanced partner standards in the PC category and wireless application category respectively, all applications of the developer will Enjoy the policy channels, operational support and other preferential rights corresponding to senior partners.


##3.3 Partners’ Rights

  • 3.3.1. Green channel for review and accessPartners enjoy the green channel for access and review when accessing business. Weibo will provide technical consultation and guidance, product optimization suggestions, upgrade interface permissions, and One-to-one customer service, rapid review and other support.
    • Partners at each level can enjoy different review support when accessing business:
        • Remarks: The current actual review time will in principle not exceed 3 working days at most if the application-related information is correct
      • ##3.3.2. Initial reward fund plan
        • is to reduce the cost for developers to access applications on the Weibo open platform , the Weibo open platform provides a development and operation platform (SAE) for distributed WEB services, and sets up an initial reward fund to effectively reduce developers’ initial costs.
        • Reward conditions:
          • ▪ New developers can obtain the corresponding initial reward fund according to the following rules after passing the review of their first application;
        • ▪ Applications need to apply for the initial reward fund within six months after passing the review;
        • ▪ Applications applying for the reward fund need to access SAE cloud services. For SAE cloud services, please refer to http://sae.sina.com.cn/
        • Reward amount and rules:
          • Reward amount = initial reward amount for each application* Number of applications that can be rewarded.
        • The specific rules are as follows:
    QQ截图20170209162819.png
        • #For example: if a mid-level developer has two new applications connected to SAE that pass the review, the initial reward amount he can receive is 1800*2=3600 yuan.
        • Reward form:
        • ▪ The reward amount is valid for half a year, starting from the time when the reward amount is deposited into the developer account;
        • ▪ This reward Amounts may be used to cover SAE support fees only.
      • 3.3.3. SAE fee reduction
        • In order to reduce partners’ development costs and improve application quality, Weibo Open Platform provides SAE fee reduction based on application DAU .
        • Conditions for exemption:
        • The monthly average daily DAU of the application reaches 100,000.
        • Reduction amount and rules:
        • ▪ For applications with a monthly average daily DAU of 100,000, SAE fees will be reduced by 5,000 yuan for every 100,000 DAU;
        • ▪ The upper limit of fee reduction shall not exceed 150,000 yuan, and shall not exceed the monthly SAE fee;
        • ▪ Applications with a monthly average daily DAU less than 500 will receive free support from SAE;
        • ▪ Above The offer runs in parallel with SAE's existing offers.
      • 3.3.4. Operation channel support
        • The Weibo open platform provides partners with multiple channels for promotion within Weibo to increase third-party applications and websites exposure opportunities, bringing more traffic and increasing activity.
        • The platform provides partners with the following promotion resources. For details, please see: http://open.weibo.com/promotion
        • ▪ PC Tips
        • ▪ Mobile Tips
        • ▪ Text Guide
        • ▪ Sina Application Center
        • ▪ Website Navigation Page Banner
        • ▪ Application Square Recommendation Position
        • Note: Not considered In the case of grading, any new application can obtain a certain amount of recommendation support from the application square.
    • 3.4 Assessment, violation and promotion and demotion management
      • 3.4.1. Assessment cycle
        • For the partners with the above three types of access, the assessment cycle for each grading basis is quarterly, that is, their level is redefined every quarter, and the assessment is at the end of the last month of each quarter, and the first one in the next quarter The assessment results will be announced before the 10th of the month and various rights and interests will be adjusted.
      • 3.4.2. Violation handling
        • Each partner must abide by the "Weibo Open Platform Convention" and "Weibo Open Platform Development" formulated by the Weibo Open Platform User Agreement" and "Weibo Open Platform Application Operation Management Specifications". Violation of the provisions therein will be deemed as a violation. For specific violation definitions and penalties, please refer to the "Application Operation Management Specifications[1]" and "Weijun Partner Credit Points" Rule [2]》Relevant parts.
      • 3.4.3. Upgrade and downgrade management
        • Maintain, upgrade or downgrade partners according to the assessment results:
        • ▪ Maintenance level: All quarterly assessments meet the standards for the classification;
        • ▪ Upgrade: Each quarterly assessment exceeds the standards for the classification and there are no serious violations;
        • ▪ Downgrade: Each quarterly assessment does not meet the standards Grading standards.
        • For partners who have serious violations during the assessment cycle and have been downgraded, they will no longer have the right to upgrade in that quarter.For the definitions and penalties of specific violations, please refer to the relevant sections of the "Application Operation Management Specifications [3]" and "WeChat Partner Credit Score Rules [4]".

    appendix

        • " Weibo Open Platform Convention[5]》
        • 《Weibo Open Platform Developer Agreement[6]》
        • 《Weibo Open Platform Application Operation and Management Specifications[7]》
        • "Weibo Open Platform Micro-Connect Partner Credit Score Management Specifications[8]"
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