App Review Product Guide

Review Guide

Thank you very much for reading this document, which means you are likely to have great ideas and applications that will soon be provided to the Weibo Open Platform A large number of users have even gone online, and we are very happy about it. Thank you for devoting your valuable talents and time to develop Weibo open platform applications. From a career and compensation perspective, this has been a worthwhile venture for thousands of developers. We want to help you join this successful organization. Through it, we hope to help you solve the problems you encounter when developing your app so that you can speed up the approval process when you submit your app.

The applications we are talking about here refer to: applications and authorized websites that provide services and are accessed from the Weibo open platform. We already have more than 300,000 applications on our platform. But we still welcome high-quality applications to join our platform. However, if your application does not have any beneficial purpose or continuous entertainment function, it may not be accepted by us. If your app looks like something you just threw together in a few days, or if you're just trying to catch your friends' attention on our platform, be prepared for rejection. We have many developers and programmers with a rigorous attitude who don't want their high-quality applications to be filled with amateur works.

As a developer, what kind of applications may become popular on Weibo? This document cannot answer this question, but this document will help you understand what kind of applications can become popular on Weibo. Such applications can be published on the Weibo open platform.

After your application is developed and related resources are packaged, it needs to be submitted to the Weibo open platform for application review. After passing the review, the application will be online and be used by Weibo users. turn up.

If the application does not pass the review, it does not matter. We will inform the developer of the reason for rejection; please modify the application based on the feedback and submit it again. It certainly won't help you if you go to the media and bash us.

This is a dynamic document. Newly submitted applications will cause new problems and new rules may be generated at any time. Maybe your app will touch on this. Therefore, the application review guide will be updated frequently, so please pay attention to the latest version of the document.

Finally, we cherish this platform and respect your work. We are really trying to do our best to create a complete, sound and fair platform so that you can showcase your talents and possibly get paid accordingly. While this document is a list of "don'ts," keep the much shorter list of "dos" in mind as well. In our experience, users do respond to well-developed apps, both in terms of functionality and user interface. If this sounds like we’re being too controlling, that’s because we promised our users that we would give them a high-quality experience with our products.

1. Terms and Conditions

1.1 To develop applications for the Weibo Open Platform, developers must comply with the Weibo Open Platform Developer Agreement and the Weibo Open Platform Design Guidelines As well as any agreements and contracts signed between developers and Weibo Open Platform. The following rules and examples are intended to help developers obtain recognition for their applications from the Weibo Open Platform, but are not intended to modify or delete terms in any other agreement.

2. Function and performance

2.1 Applications that crash will be rejected;

2.2 Applications with errors will be rejected ;

2.3 Applications that do not match the developer’s promotion will be rejected;

2.4 Applications that have no application documentation or hidden functions that do not match the description will be rejected;

2.5 Applications that use non-public APIs will be rejected;

2.6 Applications that read and write data outside the scope of the specified container will be rejected;

2.7 Applications that download code in any way or form can will be rejected;

2.8 Applications that install or release other executable code will be rejected;

2.9 Applications with demo, trial and beta versions will be rejected;

2.10 Applications that are duplicates of existing applications on the Weibo open platform may be rejected, especially if the number is large;

2.11 Applications that have no significant purpose or do not provide any lasting entertainment value may be rejected ;

2.12 Applications whose main content is marketing or advertising will be rejected;

2.13 Applications that are deceptive or have false functions and are not clearly marked will be rejected;

2.14 Applications that browse the Internet must use the Web framework provided by the Weibo open platform;

2.15 Applications that provide incorrect diagnosis or other inaccurate data will be rejected;

2.16 Open to Weibo Developers who upload a large number of similar versions of applications to the platform will be removed from the developer project;

2.17 Applications that use illegal file sharing will be rejected;

2.18 Designed to be used as illegal gambling aids Tools, including card counting applications will be rejected;

2.19 Applications with the function of making anonymous or prank calls or sending similar SMS/MMS messages will be rejected;

2.20 Development of secretly collecting users Developers of password or user private data applications will be removed from the Weibo open platform;

2.21 Pop-up windows are not allowed within the application;

2.22 The access speed of the application content is too slow, and the content Response times exceeding 6 seconds on average will be rejected.

3. Metadata (name, description, rating, ranking, etc.)

3.1 Metadata with any platform name that is not a Weibo open platform Apps will be rejected;

3.2 Apps with placeholder text will be rejected;

3.3 Apps with descriptions that are irrelevant to the content and functionality of the app will be rejected;

3.4 Applications whose directories and types are not suitable for the application content will be rejected;

3.5 Developers who use forged or other review methods to attempt to manipulate or deceive user reviews or chart rankings (or Using other unfair methods) will be removed from the Weibo open platform.

4. Account login

4.1 Supports login with Weibo accounts and third-party accounts bound to Weibo accounts. If there is a second login or registration with an account other than Weibo, the review will be rejected.

5. Message notification

5.1 Application development message reminder push feature must use the standard API provided by the Weibo open platform;

5.2 Apps that use push message reminders must first inform users to subscribe or agree to accept them;

5.3 If an application sends false, deceptive, or phishing information through message reminders, it will be rejected or removed;

5.4 It is prohibited to push promotional and advertising information below through message reminders;

5.5 Applications that abuse message reminders and cause obvious harassment to users will be rejected or removed from the shelves;

5.6 It is prohibited to pass Message reminders push viruses, malware, and program execution code;

5.7 Applications that use message notifications to send sensitive personal information or confidential information will be rejected;

5.8 Applications cannot use push notification services. Users are charged a fee;

5.9 If the application is capable of transmitting viruses, files, computer code or programs that cause damage or interruption to the normal operation of the APN service, the application will be rejected.

6. Application Content

#6.1 Applications that are defamatory, personal attacks, narrow and despicable, or applications that attack specific individuals or organizations will be banned Rejection;

6.2 Apps that show real scenes of people or animals being killed, maimed, shot, stabbed, tortured, etc. will be rejected;

6.3 Apps that depict violence or abuse Applications containing children's content will be rejected;

6.4 The "enemy" characters, words, etc. that appear in the application cannot point to a specific race, culture, a real government, enterprise, or any other real entity ;

6.5 Apps that contain false, fraudulent or misleading statements will be rejected;

6.6 Apps that solicit, promote or encourage criminal or patently reckless conduct will be rejected;

6.7 Apps that provide realistic descriptions of weapons to encourage the illegal use or abuse of these weapons will be rejected;

6.8 Apps that contain overly offensive or vulgar content will be rejected, and vulgar content review Comply with the "Weibo User Agreement";

6.9 Applications designed to annoy users or make them disgusting will be rejected;

6.10 Contain pornographic material, that is, "Weibo Applications defined in the User Agreement that are "intended to arouse eroticism, explicit description or display of sexual organs or sexual behavior, without regard to aesthetics or emotional feelings" will be rejected;

6.11 Most user-generated content is Apps that are pornographic will be rejected;

6.12 Apps that contain references or comments about religious, cultural or racial groups that are defamatory, offensive or selfish, or that would expose a specific group to harm or violence will be Rejected;

6.13 Apps may contain or quote religious scriptures, and the citations or translations provided by the app must be accurate and not misleading. Comments should be educational and eye-opening, but should not be inflammatory;

6.14 Gambling operations such as betting and contests must be initiated by the developer/company of the legally authorized application;

6.15 Gambling operation rules such as stakes and competitions must be stated in the application, and it must be clearly stated that Weibo is not the initiator and does not participate in the activities in any way;

6.16 Lottery operated by developers Applications must be within the scope of the law, and lottery applications must have all of the following characteristics: rewards, odds, and prizes;

6.17 Applications that allow users to directly purchase lottery tickets or raffle tickets will be rejected;

6.18 Apps that contain content that allows donations to certified charities must be free.

6.19 It is prohibited to develop marketing activity tools that provide prizes for forwarding or lottery.

7. Trademarks and Trade Dress

7.1 Applications must comply with the guidelines for the use of Sina trademarks and copyrights and the Sina Trademark List All terms and conditions stated in the manual;

7.2 For non-Weibo official applications, the words 'Sina', 'Weibo', 'sina', 'weibo', etc. are prohibited from appearing in the application name and output content;

7.3 Any application that misleads and implies that Sina is the source or provider of the application, or that misleads and implies that Sina endorses its quality or functionality in any form will be rejected;

7.4 Applications that are confusingly similar to existing Sina products or advertising themes will be rejected;

7.5 Applications that misspell Sina trademark content or copyright content in any application that is authorized to use Sina trademarks and copyrights (For example, assistant for groom, SinA) will be rejected;

7.6 Use of protected third-party materials (trademarks, copyrights, trade secrets, other private content) requires a text form when applying Copyright acknowledgment.

8. User Interface8.1 Applications must comply with all terms and conditions explained in Weibo's "User Interface Guidelines";

8.2 Failure to click on Weibo As stated in the "User Interface Guidelines", applications that correctly use the buttons, icons and other items that come with the system will be rejected;

8.3 Applications with obvious experience defects will be rejected, including but not limited to: The interface and page display are incorrect and cluttered, with unusable buttons, connections, navigation, etc., obvious typos, picture errors, etc.;

8.4 Applications that clearly plagiarize the interface, icons and other design elements of existing applications will be will be rejected.

9. Advertising related

9.1 Applications that artificially increase the number of application visits or Sina advertising clicks will be rejected;

9.2 Applications whose main design purpose is to display advertisements will be rejected;

9.3 Application content and interface must not contain advertisements that are unrelated to the content of the application itself. Advertising forms include but are not limited to banners, text links, etc.

10. Payment

10.1 Weibo open platform applications must be free, and paid services can be provided within the application;

10.2 Use Applications that do not have payment capabilities provided by the Weibo platform will be rejected;

10.3 Applications that purchase physical goods and services that are not used for this application will be rejected;

11. Privacy Protection

11.1 Apps cannot transfer data about users without their permission or without providing users with information about how and where the data is used;

11.2 Requiring users to share email addresses and birth dates Applications that require private information such as dates to use their functions will be rejected;

11.3 Applications that lock minors for data collection will be rejected;

11.4 Provide information to end users or any third party Applications that display user IDs from third parties will be rejected;

11.5 Applications that use user IDs for any purpose not approved by the Weibo Open Platform Terms will be rejected;

11.6 Attempts to perform reflection searches Developers who track, associate, mine, obtain or utilize user IDs, pseudonyms or other information obtained through the Weibo Open Platform will be removed from the Weibo Open Platform.

12. Crawl and aggregation

12.1 Crawl any information from Sina websites (such as sina.com.cn, weibo.com, etc.) or Applications that use content and services from the Sina website for ranking will be rejected;

12.2 Applications can use approved Sina RSS feeds, such as sina RSS feeds;

12.3 Just simple web clipping Applications that include cutters, content aggregators, or link listings may be rejected.

13. Legal constraints

13.1 Applications must comply with any legal requirements that users in various places comply with;

13.2 Developers are obliged to understand and obey all local laws.

Audit Process

When your application is developed, it enters the submission stage for review. The following is a guide to the review process:

Under development

After creating an application, your application status is: registered, under development status. When your application creation time, number of API calls, etc. meet certain conditions, that is, You can click "Submit for Review" to apply for copywriting review.

Copywriting to be reviewed

If the application wishes to display the source address in Weibo messages sent through the interface, then A copywriting review application is required. By default, "App that failed to pass review" is displayed.

Copywriting review passed

After the copywriting review passes, the Weibo information sent through the application will be posted on Weibo The source information is displayed on the page. After the user clicks, the link address filled in the application background will be opened. At this time, the "Submit for review" button will be displayed in the application background. After clicking it, you can apply to enter the application square.

Plaza to be reviewed

If the application wants to be displayed in the App Plaza, it needs to apply to enter the square.

Plaza review passed

After the plaza review is passed, the application will be displayed in the corresponding category of the application plaza. At this time, the application background will display the "Online" prompt.

Square Review Rejected

After the Plaza review is rejected, the application cannot be displayed on the Application Plaza page, but in Source information will still be displayed in Weibo messages sent through the application (provided that the copy has passed review).

AppKey deactivation

After the Appkey is deactivated, the application will not be able to call the interface for operation.

Review time:

1. Copy source review: Complete and provide feedback within 1 working day after the developer submits the application copy review (in case of special circumstances, the review cycle It will be extended accordingly)
2. Application Plaza review: The review will be completed within 1 working day after the developer submits the application square review (in case of special circumstances, the review cycle will be extended accordingly)
3 . Secondary review of copywriting sources: The review will be completed within 1 working day after the developer submits the modified application (in case of special circumstances, the review cycle will be extended accordingly)

Developer review specifications

1. Individual Developer

Prerequisite

Fill in the developer information at open.weibo.com and pass Email verification

Application information

A. All information in the developer profile is completed and correct

B. The developer type is selected as "Individual"

C. Fill in the identity authentication information (including real name, whether you are a foreigner, and ID number)

D. Submit ID photo (ID card/passport)

E . Fill in the mobile phone number and verify it through SMS

Audit process

A. Developers submit the audit application online and submit clear scans of their IDs

B. The auditor verifies whether the developer’s real name or ID number matches the scanned ID card

C. The auditor verifies whether the developer’s identity information is true

D. Send the audit results Notice

2. Enterprise developers

Prerequisite

at http://open.weibo.com / Fill in the developer profile and verify via email

Application profile

A. All information in the developer profile must be filled in completely and correctly

B. Select "Company" as the developer type

C. Fill in the identity authentication information (including company name, business license number)

D. Submit the scanned copy of the certificate (scanned copy of the legal person ID card, Scanned copy of business license and scanned copy of tax registration)

Audit process

A. Developers submit an audit application online and submit clear scanned copies of certificates

B. The auditors verify whether the developer’s company name and business license number match the scanned certificates

C. The auditors verify whether the legal person identity information, business license information and tax registration information are true

D. Send audit result notification

3. Add V certification audit--cooperative website

Certification scope

A. Comprehensive, industry-based, e-commerce, life services, community, forum and other information-type websites with independent domain names and legal qualifications.

B. Non-website certification scope

- #a. Official websites of enterprises, software, products, service providers, institutions, activities, brands, online games, etc., WAP sites .
- b. Websites involving pornography, gambling, violence, and other non-harmonious content.
- c. Independent Weibo website.

Certification Requirements

A. Website Requirements

a. Information websites

- (1) Websites must have an ICP registration number from the Ministry of Industry and Information Technology of the People's Republic of China.

- (2) The website can be accessed normally, and the rich content is displayed normally and completely.

b. Community and forum type websites

- (1) The website must have Chinese characteristics ICP registration number of the Ministry of Industry and Information Technology of the People's Republic of China.

- (2) The website can be accessed normally, and content browsing is displayed normally and completely.

- (3) Website users have a certain degree of activity, and the number of registered users on the website is more than 5,000.

c. Support club type website

- (1) The website must have the characteristics of the People’s Republic of China ICP registration number of the Ministry of Industry and Information Technology of the Republic of China.
- (2) The website can be accessed normally, and content browsing is displayed normally and completely.
- (3) The website must provide an official letter of authorization from the star, stating that this website is confirmed by the star as the official fan club/fan club website, expressing recognition of the information published on the website, signed and stamped with the official seal of the agency.

B. Weibo authentication requirements

- a. Weibo nickname reflects the complete website name and highlights the identity of the website account ; Nicknames cannot contain well-known proper nouns and common phrases.

- b. The Weibo avatar reflects the complete website LOGO.

- c. Weibo content should be original and reflect website information.

- d. Weibo content is guaranteed to be updated daily.

C. Certification description requirements

Website certification description content includes: website industry or content positioning, website name, website domain name, official Weibo.

Certification Process

A. Submit the certification application online and fill in the application information.

B. Download and upload test files to verify the authenticity of the website.

C. Wait for staff review.

D. Review completed.

- #a. After passing the review, you will receive a "notification" when applying for Weibo and obtain the certification mark.

- b. The review failed. When applying for Weibo, I received a "notification" giving feedback on the reason for failure.

Certification Punishment

A. The first time a website certified by the official Weibo appears with illegal content or behavior , the certification will be canceled after verification and confirmation, and the penalty period is 30 days.

B. Any website that involves illegal content or behavior for the second time will be permanently denied official Weibo certification.

4. Add V certification review--Weibo application

Certification scope

Weibo third party application.

Certification Requirements

A. Application Requirements

Weibo third-party applications must pass the review of the Application Plaza.

B. Requirements for authenticating Weibo

- a. The Weibo nickname must be consistent with the application name

- b. The Weibo avatar should be consistent with the application icon

- c. Weibo content Closely related to the application content

- d. Weibo content is guaranteed to be updated every day

C. Certification description requirements

The application Weibo certification instructions are in the unified and standardized format "Weibo third-party application "application name" official Weibo".

Certification ProcessA. Submit the certification application online and fill in the application information.

B. Wait for staff review.

C. Review completed.

- #a. After passing the review, you will receive a "notification" when applying for Weibo and obtain the certification mark.
- b. If the review fails, the application for Weibo will receive a "notification" giving feedback on the reason for failure.

5. Secondary check of developer identity

In order to better maintain the authenticity of the developer identity of the open platform We will conduct secondary inspections on approved developers (including individuals and companies) at any time; we will conduct inspections on application developers with an average daily user volume of more than or equal to 5,000 at any time. If the developer does not make unauthorized modifications in accordance with the above specifications, Regarding the application of information, the open platform will take the following measures:

A. Applications that have been published to the application channel will be offline from the application channel. At the same time, the developer will be contacted to modify the illegal content within 3 working days. , and need to be resubmitted for review;

B. For applications that have not been published to the application channel, the display of the source copy will be cancelled, and the developer will be contacted to modify the illegal content within 3 working days, and will need to be resubmitted for review. ;

C. Developers who violate the rules will need to undergo a week of observation and testing before they can re-pass the corresponding review after completing offline modifications;

D. For those who fail to comply within the required time Developers who have completed the modification will have their corresponding interface usage rights stopped;

E. For applications with serious violations, the corresponding interface usage rights will be stopped immediately, and we reserve the right to resort to relevant laws. right.

6. Handling of daily user reports of malicious developer accounts

After investigation and evidence collection, it is determined that the developer’s Weibo account is involved in illegal activities or developed applications If it is indeed a malicious application, it will be immediately rejected by the official website and the copywriter, and the developer will be notified and warned to make changes within 48 hours; if the malicious behavior is extremely serious, the verification of the V-added account will be stopped immediately.

Note: The above processing results will be announced on the official account, forum, and official micro-group of the open platform.

7. Review time

A. Developer identity review: The developer will complete the review and provide feedback within 1 working day after submitting the application;

B. Weibo account plus V review: The review will be completed within 1 working day after the developer submits the review to the square.

Website application review specifications

Application information

Fill in the information completely, including the application icon and correct application icon that matches the website App text description, developer contact information, etc.

微博connection

1. The cooperative website must add a connection/login entrance and use a standard login button. The standard Weibo connection button is divided into three types: extra large, large, medium, small and icon: the connection button standard
- .
2. The cooperative website must provide users who log in from the website with an easy-to-find connection entrance, which must be placed on the homepage, login page, registration page, etc.
3. After the user clicks the connect button, he or she will be directed to the authentication and authorization page. The website must use OAuth for account login. After the user clicks "Log in directly" or completes the
- binding account, he or she will be redirected to the homepage or content page of the partner website. The welcome message must include a Weibo icon to indicate that the user is logged in through a Weibo account.
4. Users who connect for the first time must be guided to the connection settings page, and users must be informed of which actions will send information to Weibo; add ## to the user settings page of the partner website

Share button

The location and UI of the share button have an important impact on the sharing effect. The share button needs to be placed In areas that are convenient for users to see and are willing to interact with, such as near the title of the article, near the comments at the end of the article, etc.

Enter the Weibo Application Plaza

Website applications are not displayed in the Application Plaza. Including account binding, sharing buttons, and DZ plug-ins.

Mobile application review specifications

##Application materials

The application materials are complete and correct, including standard and clear application icons, correct application descriptions, accurate developer information, etc. The application icon should be related to the application, the application name should be consistent with the website name or related to the application content, and the application description should be consistent with the application functions.

About authorization

1. The authorization mechanism uses Oauth2.0 to automatically pop up the authorization page. The download address of each version of SDK is: http://open.weibo.com/wiki/SDK; do not use solid color or default authorization background image on the authorization page. .

2. In some complex applications, every step of the operation performed by the user using the application must not automatically share the usage content to the user's Weibo, and must be done in a floating layer or Other obvious prompts allow users to choose "share" or "cancel".

3. You are not allowed to use the user account to do any operation with his/her identity without his/her knowledge, including sending private messages to fans, posting on Weibo, and posting @ Messages, app notifications, app invitations, and more.

About following

When a user uses an application, the application itself must not be set to automatically follow the application’s official Weibo page or the developer’s Weibo Page; users must not be forced to follow.

Note: If the user is asked to choose whether to follow the official Weibo page or the developer Weibo page by checking, the default selection is "Already followed" or the application with a smaller font size will not be copied. Source via

About account

For applications that can bind multiple Weibo accounts, developers need to supervise user behavior, and users are not allowed to In this application, multiple accounts are used to conduct malicious and illegal activities.

Prohibited Applications

1. Applications that leak user privacy;

2. Applications with offensive words and behaviors;

3. Applications that pose a threat to the Weibo open platform;

4. Applications that maliciously create zombie fans, meaningless attention, buying and selling fans, etc. that are not conducive to the overall development of Weibo;

5. Clients, robots, multiple microblogs Bo platform synchronization application;

6. Applications involving feudal superstition;

7. Applications involving stock market pointing, payment transactions and recharge;

8. Long Weibo tools, Weibo data analysis, timing functional applications;

#9. Short-term activity type applications are not supported; such as For long-term activities, please explain the activity rules in the application and contact the Sina BD department for confirmation.

Message sent

1. When the user logs in to the application page using a Weibo account, the "User Authorization Application Confirmation Window" should pop up, with the content: "Grant third-party applications permission to use the user account";

2. For web applications, there should also be an Oauth authorization page to enter;
3. After the user is authorized to log in, the user shall not be allowed to log in a second time or re-login. Registration operation (if for some special reasons, the user's email address and other private information need to be retained, this must be clearly indicated on the application page, and the user has the right to choose whether to provide more information);
4. The sharing function needs to set the default sharing content. Users can edit the shared content, and the content shared to Weibo is consistent with the edited content. There will be a success prompt after sharing.
If the shared content contains pictures, the shared pictures must not be irrelevant to the shared content or be the application logo.
Reference applications for sharing functions: "Ever Tiger CG Video Tutorials" and "Online Car Market Gossip Test".
Application Description
The application description should be consistent with the application functionality.
Application application information
The application application information is complete, including standard application icons, correct application descriptions, accurate developer information, etc.
Application Name Protection
Developers are not allowed to register domain names of well-known enterprises, websites, brands and other companies; if there is any violation, the open platform has the right to withdraw the domain name.

View application review design specifications

Enter the Weibo Application Plaza
Prerequisite: Meet all application source copywriting review conditions and have passed the copywriting review
Application materials:

1. All information in the application information is filled in completely and correctly;
2. The application category is selected correctly, and the labels are consistent with the application functions;
3. Submit comprehensive application screenshots, including screenshots of each step of the operation. The requirements are clear, specific, and in the right direction (for example, after the developer submits the application, it will enter a secondary review, and new screenshots can be used only after passing the application).
Inside the application:

1. The application UI design is beautiful and in line with the public’s aesthetic standards;
2 . The application has high usability: the main functions are obvious and easy to select, the steps are simple and not repeated, and the threshold is low and easy to get started;
3. The application homepage has relevant application function introductions and instructions, informing The functional characteristics of the user's application (the form can be customized according to the application itself, just be clear);
#4. The application function itself is closely related to Weibo (such as: Use Weibo account to log in, share content to Weibo, use Weibo user relationship);
5. When users use the application, there are clear prompts and user guidance for each step of the operation. ;
6. Weibo content is not allowed to be captured and local backup is performed. There is a synchronized deletion function with Weibo.
Second inspection
Routine inspection
In order to better maintain the application quality of the application channel, we will conduct secondary inspections of approved applications (including copywriting review and entry into the application channel) at any time; applications with an average daily user volume of more than or equal to 5,000 will be conducted at any time. After investigation, if there are no applications produced in accordance with the above specifications, the open platform will take the following measures:
1. Applications that have been published to the application channel will be offline from the application channel, and the developer will be contacted at the same time. The author must modify the illegal content within 3 working days and need to resubmit for review;
2. For applications that have not been published to the application channel, the display of the source copy will be cancelled, and the developer will be contacted within 3 working days. The illegal content has been modified internally and needs to be resubmitted for review;
3. After the illegal application is offline and modified, it needs to undergo a week of observation and testing before it can re-pass the corresponding review;
4. For applications that fail to complete the modification within the required time, the corresponding interface usage permissions will be stopped;
5. For applications with serious violations, the corresponding interface usage permissions will be stopped immediately. At the same time, we reserve the right to resort to relevant laws;
6. For applications that can bind multiple user accounts, if it is found that a user uses multiple accounts of his to do malicious and illegal acts in the application The operation will stop immediately.
App interface permissions, contact the developer to modify the illegal content within 3 working days, and need to resubmit for review.
Note: During the secondary inspection, the functions of the application and each step of the operation should be consistent with the previously submitted application screenshots; if there are any modifications, @ Weibo opens the platform and resubmits it for review.

User Report
Third-party application with ordinary permissions: After investigation and evidence collection, it is determined that the application is indeed a malicious application, and the application will be immediately rejected; The notice warns the developer and is publicized on the official Weibo open platform account, and the application will not pass the review within 10 working days; for applications with extremely serious evil behavior, the use of the interface will be stopped immediately.

Partner permission application: After investigation and evidence collection, it is determined that the application is indeed a malicious application. The permissions will be immediately reduced to normal, and the square and copy will be rejected, and the developer will be notified and warned within 48 hours. Make modifications; applications with extremely serious malicious behavior will immediately stop using the interface.

Note: The above processing results will be announced on the official account of the open platform and the official micro group. Evil application cases

Special requirements for mobile applications
1. The promotional screenshots of the mobile application must reflect the functions associated with this client and Weibo, such as: Weibo login, sharing to Weibo, etc.;
2. The application link address needs to fill in the client download page address: for iOS applications pending review in the App Store, please fill in the URL address: http://itunes.apple.com/cn/app/; for Windows Phone App Store pending reviews, please fill in the URL. The address is http://www.windowsphone.com/zh-CN/store.
Professional version application review specifications
About authorization
1. The authorization mechanism is uniformly used professionally Version application format Oauth2.0 automatically pops up the authorization page. The download address of each version of SDK is: http://open.weibo.com/wiki/SDK. Do not use solid color or default authorization background image on the authorization page;
2. In some complex applications, every step of the operation performed by the user using the application must not automatically share the usage content to the user's Weibo, but must use a floating layer or other obvious prompts to let the user You can choose "Share" or "Cancel";
3. You are not allowed to use the user account to do any operation with his/her identity without his/her knowledge, including to Fans send private messages, post on Weibo, send @ messages, application notifications, application invitations, etc.;
4. The Weibo Professional Edition application requires "three-party authorization" for user accounts To operate, it is not allowed to store the user's username and password on Weibo.

About following
When a user uses an application, the application itself must not be set to automatically follow the application’s official Weibo page or the developer’s Weibo Page; users must not be forced to follow.
Note: If the user is asked to choose whether to follow the official Weibo page or the developer Weibo page by checking, the default selection is "Already followed" or the application with a smaller font size will not be copied. Source via

About account
For applications that can bind multiple Weibo accounts, developers need to supervise user behavior, and users are not allowed to In this application, multiple accounts are used to conduct malicious and illegal activities.

Professional version application content regulations
1. Do not use the words Sina and SINA in the application name and page;
2. Do not use the standard Weibo logo and variations in the application icon and interface version to avoid confusing users;
3. The application homepage clearly identifies the site ownership of the application and has relevant application function introductions and descriptions, informing users of the application’s functional features (form It can be customized according to the application itself, just be clear);
4. The application page is embedded into the Weibo page in the form of an Iframe. The width of the Iframe is 940px and the height is 600-3000px. ;; Please ensure that each page of the application can be displayed completely in the frame of the site;
5. The application page UI requires beautiful design, reasonable layout, clear pictures, and high usability. Do not add a simple background to meet the professional version application page size requirements, and there are no other third-party application functions, logos, no links to content unrelated to the application, and no large blank spaces or other content that affects the user experience;

6. The application function itself is closely related to Weibo (such as sharing content to Weibo, following buttons, introducing Weibo user relationships, etc.);
7. When users use the application, there are clear prompts and user guidance for each step of the operation (such as: sharing content to Weibo, following buttons, introducing Weibo user relationships, etc.);
8. Do not capture Weibo content and perform local backup. There is a synchronized deletion function with Weibo;
9. In the application Iframe, no scroll bar appears;
10. There is no content involving copyright issues;
11. The application details page should clearly identify the developer of the application and provide a real and available customer service phone number;
12. Macro social evaluation indicators such as “influence, Social ROI, Social Rank” should not appear in the application;
##13. There should not be any indicators in the application that conflict with the data in the "data center" of the professional version of Weibo; Content that compares or deviates from names, indicators, and data;
15. For all front-end display applications, when making related recommendations internally, the clicked page must be linked to the application details page. Direct links to another application are not allowed;
16. All background management applications are not allowed to directly link to another application, or the background application has external links;
17. The same developer identity (including the same developer forging different identities) is not allowed to submit applications with the same function online repeatedly;
18. Application Plagiarism and malicious competition are prohibited. The page design (layout, elements, etc.) and the main process are completely consistent with the functions of the already launched application.
19. The user interface of the application is not allowed Appear or link to other third-party advertising information;
20. App names, pages, promotions and other related content are not allowed to contain decorative words such as Weibo official, exclusive, and unique.
Prohibited Applications
Apps with the following behaviors will not be connected to the professional version of the application:
1. Applications that leak user privacy;
2. Applications with offensive words and behaviors;
3. Applications that pose a threat to the Weibo open platform;
4. Applications that maliciously create zombie fans and are not conducive to the overall development of Weibo;
5. Synchronous applications for clients, robots, and multiple Weibo platforms;
6. Applications involving feudal superstition;
7. Applications related to the stock market;
8. Long Weibo tools.

Information sending
1. When the user logs in to the application page using a Weibo account, the "User Authorization Application Confirmation Window" should pop up. , the content is: "Grant third-party applications permission to use user accounts";
2. For web applications, there should also be an Oauth authorization page to enter;
3. After the user is authorized to log in, the user is not allowed to log in for a second time or re-register (if for some special reasons, the user's email address and other private information needs to be retained, this must be clearly stated on the application page. Note that users have the right to choose whether to provide more information);
4. The sharing function needs to set the default sharing content, and users can edit the sharing content and share it to WeChat The blog content should be consistent with the edited content, and there will be a success prompt after sharing. If the shared content contains pictures, the shared pictures must not be unrelated to the shared content or be the application logo.

Application Description
The application description should be consistent with the application functionality.

Application application information
The application application information is complete, including standard application icons, correct application descriptions, accurate developer information, etc.

Paid applications
The pricing strategy of paid applications does not deceive users, and must adopt Weibo's unified charging system, and is not allowed to incur charges other than Weibo's system.

Application Name Protection
Developers are not allowed to register domain names of well-known enterprises, websites, brands and other companies; if there is any violation, the open platform has the right to withdraw the domain name.

For the professional version application review design specifications, please partially refer to the application design specifications
Payment function review specifications
Note: Currently, payment access is only open to "company developers" and is not open to "individual developers" for the time being.
Online "Account Authentication", fill in the specifications

Picture 1

A. The legal person registration number must be consistent with the company’s business license number;
B. The company name must be consistent with the business license name;
C. The legal person’s registration name and tax registration name , The name on the legal person’s ID card must be consistent.
##2. The uploaded scanned image must be complete, clear and valid, and the following requirements must be followed:
A. ID image size: only supported within 2M.
B. Document image format: only supports PNG and JPG.

3. Please be sure to fill in true and valid bank account information. The bank account you fill in will be used as a future settlement account. The following requirements must be followed:
A. Please ensure that the bank account is for the company. Account number;
B, company name and bank account must be consistent.
Note: Once the account authentication is approved, the company name and legal person registration number cannot be changed, please be careful fill in!
Offline review of enterprise qualifications
You need to provide: a copy of the business license, a copy of the tax registration , a copy of the legal person’s ID card, and ensure that the account authentication information filled out online is consistent with the paper qualifications provided offline.
Note: Only the account verification information filled out online is consistent with the paper qualification provided offline, in order to pass the review! For the qualification delivery method, please refer to Payment Access Process
"Account Authentication" Review Time
Based on Sina Company The review starts when the paper qualification is received and will be completed within 3 working days.
Apply the online "Application for Payment Function" and fill in the specifications

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1. Security password: The security password is the only certificate for you to use the payment function online. Please set it carefully and keep it properly.
2. Callback address: When the user's payment is successful, Weibo will call your callback address to inform you of the order status. (Note: For the redirect address after successful payment, please refer to the Payment Interface document).
3. Introduction to payment-related functions: The functions that require payment in the application must be described in detail to facilitate platform operation review.
Note: Once the application is approved, the application name cannot be changed.
Application page specifications
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The application page must provide the customer service contact information of the application party (including: online customer service - official Weibo account, telephone customer service, etc.), and must ensure that the customer service contact information is true and valid. If there is any fraud, it will be harmful to the user. If it causes a big impact, the payment function of this application will be closed.
Contract signing specifications
Currently, the payment function is only open to corporate developers, and the payment function is not yet open to individual developers.
For company developers, after submitting the application for "Application Activation Payment Function" online, they need to sign the "Sina Platform Application Cooperation Agreement" offline. Only when the contract is effective (i.e.: the contract has been stamped by both parties) official seal), the payment function can be activated.
The review time for application activation of payment function
The "business email confirmation contract between both parties" is the starting time for review. If the standard contract template is used , without making any changes, the payment review will be completed within 3 working days after both parties confirm the contract; if the standard contract template is not used and the contract terms need to be modified, the payment review will be completed within 7 working days after both parties confirm the contract.
Common reasons for rejection
Icon screenshot category
1. The application (website) does not upload an icon
Note: You must upload an application (website) LOGO with a size of 80*80 as the application (website) icon. Icons that are irrelevant to the application (website) or are unclear will be rejected.

2. Please do not use the official LOGO of Sina and Weibo
Note: You must upload your application (website)'s own LOGO. If your product is not produced by Sina, please do not use it. Any elements related to or similar to the official logos of Sina and Weibo to avoid misleading users.

3. The application icon is illegal, please change the application icon
Note: You must upload a regular icon as an application (website) icon. Any icon that is prohibited by laws and regulations or is inconsistent with the application ( Website) icons that are irrelevant to the functionality will be rejected.

4. The application screenshots are unclear and cannot be identified, please re-upload
Note: You must upload three (or more) application screenshots with different and clear content. Screenshots The content must cover the main functions of the application (website), and at least one screenshot reflects the relevance of the application (website) to Weibo.

5. Please reflect the Weibo-related functions of this application in the application screenshots
Note: You must upload three (or more) clear application screenshots, at least There is a screenshot to show that the application (website) has launched Weibo cooperation components, such as Weibo login, Weibo sharing, etc.

Basic Information Category
1. Please change the application name
Note: You must upload an application name that does not exceed 20 bytes , any characters unrelated to the application (website) or content that does not comply with laws and regulations will be rejected, and the application name cannot use a URL.

2. The application name and website name are not related
Note: You must upload the characters that you want to associate with the website name as the application name, any characters that are not related to the application (website) function will be rejected.

3. Please improve the application (website) introduction
Note: You must upload an application (website) introduction with no less than 20 Chinese characters. The application introduction must briefly describe the application functions and how to use it. Any content that is irrelevant to the application (website) or does not comply with laws and regulations will be rejected.

4. The application introduction does not match the application (website) content
Note: You must upload the correct application introduction, and the application introduction content must be consistent with the actual functions of the application (website) , any text that is not related to the application (website) itself will be rejected.

5. In the URL, please fill in the client-specific download page that is consistent with the application name or the software store page address, network disk, and forum page are invalid
Note: You must submit the application The official download channel, independent download page or app store download address. Any application submitted in the form of network disk, forum page or hyperlink will be rejected. Using QR code alone as the download source will not pass the review.

6. The content of the URL address page does not match the application name
Note: You must submit the URL address consistent with the application name. If the application name is A, the application directed by the URL is B, then the application will be rejected.

7. Do not directly fill in the authorization page address in the URL. Please fill in the page address containing the authorization login button.
Note: You must fill in the actual address of the application instead of the application in the application URL. Authorization page, when the user clicks the authorization button on the page, they then enter the application authorization page.

8. Please fill in the correct actual application (website) address
Instructions: You must upload a website address consistent with the description in the application description, any Weibo address or application name , addresses irrelevant to application introduction will be rejected.

9. Please fill in the correct website registration number in the website registration information item
Note: You must upload the correct website registration information. For example, the website registration number you submitted is A , after checking the Ministry of Industry and Information Technology website, the registration number is B, that website will be rejected.

10. The website has no ICP registration
Note: You must upload the correct website domain name. If the website domain name is unregistered after querying the Ministry of Industry and Information Technology website, the website will be rejected. Overseas websites are required to upload a legal qualification certificate issued by the local website management agency.

11. APP KEY type selection error
Instructions: You must select the correct application type to submit. If you do not understand the application type, please read carefully http:/ /open.weibo.com/ ; Once the application (website) type is confirmed, it cannot be modified. If there is an error in your classification, please delete the erroneous application and create a new application.

Platform policy category
1. Hardware built-in clients are not included in the application square
Note: If you are a hardware provider ( Including but not limited to personal communication equipment, various electronic terminals, televisions, etc.), your application will not appear in the application square, please do not submit it to the square for review.

2. Partner websites/Xweibo applications are not displayed in the application square
Note: If you are a webmaster or network service provider, your website will not appear in the application square square.

3. There is no interactive content with Weibo such as sharing and following, and it is not closely related to Weibo
Note: Your application (website) must have operations related to Weibo. Please display the relevant aspects of Weibo in the application screenshots and application (website) in a prominent position. Anything that is not related or associated with Weibo Very few applications (websites) will be rejected.

4. The application function does not comply with the open platform policy. Please confirm the industry application qualification according to the platform policy.
Description: In order to ensure that the services provided by your application comply with industry standards and data It is credible. Please confirm your qualifications first. For communication channels, please check http://t.cn/S6o1xM

5. The application involves content marketing. Please contact Sina Business colleagues for plaza review
Note: In order to ensure that your marketing content is authentic and credible and maintain a good Weibo environment, please contact Sina Business before submitting for review
You can contact Weibo@contentmarketing or Contact the email weineirong@sina.com

6. Does not meet the requirements of the developer agreement
Note: You must submit an application that complies with the developer agreement. Any application that does not comply with the agreement will be Rejected, if you do not understand the agreement, please read the App Developer Agreement.

7. The application (website) content does not comply with relevant national laws and regulations
Note: You must submit an application (website) that complies with national laws and regulations. Any application (website) that does not comply with relevant laws and regulations The application (website) will be rejected.

8. Please improve the content of the website and submit it again
Note: The website you submit must have more than 10 users. The forum requires that each section has content display, and the blog requires that the articles must not Less than 10 articles; sites that do not meet the above criteria will be rejected.

9. Application pages containing a large number of advertisements or promotional content will not be included in the Application Plaza
Note: If the application page contains friendly links to other applications, or other advertising promotional content, Will not be able to pass the square review.

10. Short-term activity applications cannot be reviewed as on-site applications
Note: If your application is to serve an activity that is valid for less than half a year, the application will be rejected . You can try adding website components to the activity page and submit the web application for review.

Product Function Category
1. The application page cannot be opened, please check the server status
Note: You must ensure that your application ( Websites) pages can be opened in a normal network environment. Applications (websites) whose pages cannot be opened or which take too long to load will be rejected.

2. No oauth authorization page
Note: You must ensure that your application (website) has an authorization button and page, any application (website) that operates without authorization or is authorized by default will be rejected.

3. Please use Oauth2.0 authorization as the authorization login method.
Note: Your application (website) authorization method must use the more secure Oauth2.0 authorization. Other authorization methods will be rejected.

4. Please use the Oauth2.0 authorization method and update the authorization page in the application screenshot
Note: Your application (website) authorization method must use the more secure Oauth2 .0 authorization. If you have used Oauth2.0 authorization method, please reflect your authorization method in the application screenshot.

5. Do not check by default or automatically follow
Note: You must ensure that your application does not check the default check box to follow or force users to automatically follow a certain Weibo. Applications with the above functions will be rejected.

6. Do not check the box by default or automatically post Weibo content
Note: You must ensure that your application does not check the box by default or force users to automatically send Weibo content behavior, apps with the above functionality will be rejected.

7. Ordinary web applications containing other third-party functions will not be included in the application square.
Note: You must ensure that your application only contains its own functions or jumps to Weibo functions, any other additional features or jumps to third-party websites will be rejected.

8. For the sharing function, please add a confirmation box for sharing content so that users can edit the shared content.
Note: You must ensure that when users use the application to publish Weibo content, you The application can provide a content publishing box, and the content in the publishing box can be edited by the user.

9. Didn’t see the cooperation components online
Note: You must ensure that your website contains cooperation components related to Weibo such as authorized login or sharing. If you don’t understand What is the cooperation component? Please read here first: http://open.weibo.com/connect.

10. The Weibo login button does not work properly. Please repair it and then submit it for review. The cooperation component address is http://open.weibo.com/widgets?cat=wb
Description: Your Weibo login component does not respond or reports an error after clicking. If it is reported that site authentication failed, please check whether your callback address is configured incorrectly.

11. The sharing function in the application is not standardized
Note: You must ensure that the following behaviors do not exist in your application: the shared content has nothing to do with the application, and the sharing link does not point to the application page on the site , the sharing component does not use the application's own appkey, the user cannot know the shared content before sharing, the shared content is automatically @ other users and cannot be changed.

12. Applications that are not open to all Weibo users will not be included in the square
Note: If your application is an internal application of the enterprise, an internal beta application or other applications that are not open to all Weibo users Applications that are open to blog users will not be able to pass the Square review.

Page design category
1. The application page design is rough and will not be included in the application square
Note: You must ensure that your page design Beautiful and elegant, we hope you can bring a good page experience to users. If you are temporarily unable to provide a better page design, your application will not be displayed in the square. You can refer to the application review design specifications.

2. The application page on the site cannot be displayed in the application frame on the site
Note: You must ensure that the application page can be displayed completely and clearly in the application frame on the site. If you don’t know how to do it , please refer to: Application Review Design Specifications.

3. Please do not use a solid color or default authorization background image on the site’s application authorization page.
Note: You must ensure that the background image of the site’s application authorization page is beautiful and elegant, with a solid color or default authorization background. The drawing will be rejected, if you don't know how
please refer to: Application Design Guidelines.

4. Please use the on-site application format Oauth2.0 to automatically bounce the authorization page
Note: You must ensure that your application authorization page adopts the automatic pop-up method. If you don’t know how to do it, please check: http://t.cn/aYzHgm.

5. The page size of the site application does not meet the requirements of the site application review specification
Note: You must ensure that the width of your site application is 760px and the height is 600px-2000px. It does not meet the requirements. Applications with the above dimensions will be rejected.

AGREEMENT COPYRIGHT CLASS
1. Please do not use words containing "微", "微博", "V", etc. that may conflict with the official Weibo application. Characters
Note: You must ensure that your application name does not contain characters related to the official Weibo such as "微", "微博" and "V" to prevent misleading users.

2. The on-site application contains other third-party application functions or logos
Note: You must ensure that your on-site application does not contain any third-party application functions other than the application itself and the Weibo function. Third-party application functions or logos that do not meet the above requirements will be rejected.

3. Please use Weibo short links to jump to off-site links.
Note: When you need to jump links in your application, you must ensure that the The links are all presented in the form of short links on Weibo.

4. The application name is illegal
Note: You must ensure that your application name is legal and that you have the name only as proof of property rights. Any application that seizes trademarks, brands and names Weibo has the right to withdraw the name.

5. Third-party Weibo plug-in access is not supported for the time being.
Note: You must ensure that your website access type is a website, forum, blog, etc., and use non-Weibo plug-ins. Plug-ins or stand-alone Weibo site applications will be rejected.

6. For applications with brand exposure, you need to use the brand’s official account to create the application.
Note: You must ensure that the application with brand exposure has relevant authorization qualifications, such as If your application name is associated with Brand A, then the creator of this application must be an officially certified Weibo account of Brand A. To create an application using a personal account or other unrelated account, you need to provide the brand’s authorization qualifications (trademark ownership, business license, tax Registration certificate and other relevant materials).

7. Applications that clearly copy the functions, interfaces or icons of existing applications will be rejected
Description: In order to protect the rights and interests of online applications, we have cooperated with Weibo Open Platform Applications that have serious similarities in page design, icons, and functions with existing applications will be rejected.

Interface Permission Class
1. The number of application users does not meet the interface application conditions
Note: You must first ensure that your application has There is a certain number of users. If the application has no users or too few users, you cannot apply for the advanced interface.

2. The application function does not need to use this interface
Note: You must ensure that the application you develop really needs to apply for the advanced interface. If you only test the interface, you will not be able to apply. .

3. The reason for application does not match the functions implemented by the interface
Note: You must ensure that the high-level interface you apply for matches the application function you expect. If the interface you apply for If the application function you expect cannot be achieved, you cannot apply.

4. The reason for the application is not sufficient. Please describe in detail the functions to be developed by the application.
Note: In order to ensure that the permissions you apply for are accurate, you need to provide a detailed description of the application functions to apply for the advanced interface. If your application reason for advanced interface is too general, you will not be able to apply.

5. If the application has a small number of users, it cannot apply for an advanced authorization level.
Note: You must first ensure that your application really needs to apply for an authorization level. The application does not have users or users. If it is too little, it will fail to pass the review. If you don’t understand the authorization level, please click here to learn more: http://t.cn/zOjbn7e