How to find popular topics in Xiaohongshu? How to choose products to make popular products?

In an era of overwhelming information, it is crucial to grasp the hot topics in Xiaohongshu. As a social e-commerce giant, Xiaohongshu continues to emerge with hot topics, and focusing on these topics can help with marketing and promotion. PHP editor Baicao has compiled the following methods to help you easily discover popular topics in Xiaohongshu and lead the trend of public opinion.

1. How to find popular topics in Xiaohongshu?

1. Follow popular topic tags

There are many popular topic tags on Xiaohongshu, such as beauty, fashion, travel, food, etc. By following these tags, you can learn about the most popular topics right now. You can also conduct further digging based on popular articles and notes under the tags to find more related topics.

2. Observe popular notes

On Xiaohongshu, some notes have received a lot of attention and become popular because of their unique, interesting or practical content. By observing these popular notes, you can discover the commonalities among them and find potential hot topics.

3. Use search engines and data analysis tools

The search engine is a powerful information aggregation tool. By entering keywords, you can find recently popular topics on Xiaohongshu. You can also use data analysis tools, such as Google Trends, Baidu Index, etc., to understand the search trends of specific topics to determine whether they are hot topics.

4. Refer to the opinions of bloggers and KOLs

Bloggers and KOLs on Xiaohongshu have high influence and they usually share some hot topics . By following these bloggers and KOLs, you can learn about the hot topics they think are popular, and then explore and discuss them.

2. How does Xiaohongshu choose products to make popular products?

1. Accurately locate the target user group

When selecting products, you must fully understand the needs and preferences of the target users. For example, if your target users are young people, then products in categories such as fashion, beauty, and food may be more popular. Through precise positioning of user groups, the accuracy of product selection can be improved.

2. Pay attention to hot trends

Following hot trends is the key to making a hit. There are many popular trending tags on Xiaohongshu, such as #ootd, #foodCHECK, etc. When selecting products, you can pay attention to these trends and find products related to them.

3. Uniqueness and creativity

Hot-selling products are often unique and creative. When selecting products, pay attention to the characteristics of the products and try to choose products that can attract users' attention. Creative products are more likely to spread on social media, thereby increasing the likelihood of becoming a hit.

4. Quality and cost-effectiveness

The quality and cost-effectiveness of the product are also crucial. When selecting products, pay attention to the product’s reputation and user reviews. A product with good quality and high cost performance is more likely to be loved and recommended by users.

To find popular topics in Xiaohongshu, you need to pay attention to popular topic tags, popular notes, search engines and data analysis tools, as well as the opinions of bloggers and KOLs. In terms of product selection, attention should be paid to target user groups, popular trends, uniqueness and creativity, as well as quality and cost-effectiveness.

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