Cook remains optimistic about China market despite falling iPhone sales

According to news on May 6, although Apple’s performance in Greater China is under pressure, the company’s CEO Tim Cook still shows deep confidence in the Chinese market.

The latest financial report data shows that the company’s total revenue in the first three months of this year reached 90.753 billion US dollars, a decrease of 4% compared with the same period last year. Especially in Greater China, Apple's third largest market in the world, revenue was US$16.372 billion, a year-on-year decrease of 8%. Still, Cook remains optimistic about the market's prospects.

In China, Cook is experiencing increasingly fierce industry competition. After the financial report was released, Cook firmly pointed out that Apple's work in China is far from over, and he has a very optimistic attitude towards the Chinese market. He told investors that even in such a highly competitive environment, iPhone sales in mainland China still achieved growth in the last quarter, which made him very pleased. He emphasized that he has great confidence in the future development of the Chinese market and that they are focused on long-term development trends rather than short-term fluctuations.

During the earnings call, Cook reiterated that the iPhone 15 and iPhone 15 Pro Max are among the most popular smartphone models in Chinese cities. The hot sales of these two mobile phones undoubtedly added a lot of confidence to Cook's optimistic attitude towards the Chinese market.

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