Zhejiang sets goals: new energy vehicle sales increase by 15% and home appliance sales increase by 5%

According to news on May 5, 2021, the Zhejiang Provincial Department of Commerce, together with the remaining 14 departments, recently jointly released the "Zhejiang Province Action Plan for Promoting the Trade-in of Consumer Goods for New" (referred to as the "Plan"). The program aims to promote the replacement of old consumer goods such as cars, electric bicycles, home appliances, home decoration, kitchen and bathroom, to further stimulate and expand domestic demand and promote the improvement of consumer quality. According to the "Plan", consumers can replace and subsidize old consumer goods according to certain standards through relevant policies and channels to reduce the cost of replacement and improve the quality of consumer goods. At the same time, the government will also take measures to optimize services, simplify procedures, and enhance consumer experience. This move aims to promote consumption upgrading and promote economic growth and transformation. The Zhejiang Provincial Department of Commerce will continue to increase its efforts

and has clarified specific goals for the next few years according to the "Plan". It is expected that sales of new energy vehicles in Zhejiang Province will increase by 15% in 2024, and the recycling volume of scrapped vehicles will exceed 500,000. At the same time, sales of home appliances are expected to increase by 5%, and the recycling volume of used home appliances will also increase by 8%. In addition, it is planned to phase out and replace 200,000 electric bicycles, and add 30 centralized recycling resource dismantling centers.

According to the editor’s understanding, the “Plan” further proposes longer-term goals. By 2027, the annual sales volume of new energy vehicles is expected to reach 1 million units, the recycling volume of scrapped vehicles will exceed 6.5 million units, and the transaction volume of second-hand cars will reach more than 1.6 million units. Compared with 2023, annual sales of home appliances are expected to increase by 20%, and the recycling volume of used home appliances will also increase significantly by 30%. At the same time, it is planned to build a total of 300 centralized recycling resource dismantling centers.

In order to encourage consumers to participate in trade-in activities, the "Plan" proposes a series of subsidy policies. Certain subsidies will be given to consumers who scrap passenger cars with designated emission standards in their own names and purchase new fuel-fired passenger cars or new energy passenger cars in Zhejiang Province. At the same time, if consumers choose to scrap non-standard electric bicycles and replace them with brand new new national standard electric bicycles, they can also enjoy a 10% subsidy, but the maximum will not exceed 250 yuan.

In terms of replacing old home appliances with new ones, the "Plan" also provides a clear subsidy policy. When individual consumers purchase home appliances that achieve first-level energy efficiency and have a unified national standard 13-digit commodity code, they can enjoy an immediate subsidy of about 10% of the transaction price, but the maximum amount of a single subsidy does not exceed 1,000 yuan. This series of policies will undoubtedly greatly stimulate consumers’ enthusiasm for replacement and further promote consumption upgrading in Zhejiang Province.

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