How to start Douyin advertising plan

Steps to create a Douyin advertising plan: Create an advertising account: register and wait for the official approval of Douyin; create an advertising plan: set the advertising plan name, time period, budget, target audience and delivery method; create advertising creativity : Create video or image ads that comply with Douyin specifications; Target the audience: Set conditions such as age, gender, region, interest and behavior according to the target group; Set the delivery budget: Determine the bid amount for each click or impression; Select the delivery method: oCPM , CPC or CPM; submit for review: submit the advertising plan for review to ensure compliance with Douyin specifications; enable advertising: enable the advertising plan after passing the review and start advertising.

How to start Douyin advertising plan

Step 1: Create an advertising account

• Go to Douyin Advertising official website (https://ad.douyin.com) and click "Register Now".
• Fill in your relevant information (name, phone number, email address, etc.) and submit the information.
• Waiting for Douyin official review and approval of your application.

Step 2: Create an advertising plan

• Log in to your Douyin advertising account.
• Click "New Advertising Plan".
• Set the advertising plan name, delivery time period, budget and target audience.
• Select the delivery method (oCPM, CPC, CPM, etc.).

Step 3: Create ad creative

• Create a video or image ad. Video ads must be no longer than 60 seconds.
• Ensure that the advertising creative complies with Douyin’s advertising specifications.
• Add a compelling title, description, and call-to-action.

Step 4: Target the audience

• Based on your target group, set target audience conditions such as age, gender, region, interests and behavior.
• You can use Douyin’s audience data and tools to optimize your targeting.

Step 5: Set a delivery budget

• Determine how much you are willing to pay per click or impression.
• Set a daily or total budget based on your budget and advertising goals.

Step 6: Select the delivery method

• Select the advertising delivery method, for example:

  • oCPM : Bidding based on thousands of effective views
  • CPC: Pay per click
  • CPM: Pay per thousand impressions

## Step 7: Submit for review

After completing all settings, submit the advertising plan for review.
• Douyin officials will review your ad and ensure it complies with the regulations.

Step 8: Enable advertising

After the advertising is approved, you need to activate the advertising plan.
• Your ads will start running and can be optimized based on your target groups and settings.

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