Google asks court to dismiss DOJ lawsuit accusing it of monopolizing ad tech

According to news from this website on April 28, Google filed a motion with the Guinness Federal Court on Friday, asking the court to dismiss its antitrust lawsuit for allegedly monopolizing digital advertising technology. Google said the lawsuit lacked factual basis and blamed the courts for a lack of understanding of its allegedly monopolized advertising business.

According to reports, the U.S. Department of Justice filed a lawsuit against Google in January 2023, accusing it of monopolizing digital advertising technology through "anti-competitive and exclusionary conduct." According to Bloomberg, Google is currently seeking a summary judgment to avoid the case going to trial as planned in September. Google said it hoped to resolve the dispute through a summary ruling.

This site noted that U.S. Attorney General Merrick B. Garland said when the lawsuit was first announced that Google "uses anti-competitive, exclusionary and illegal conduct to eliminate or seriously weaken any potential threat to its dominance in the digital advertising technology field." Dominant Rivals”. The lawsuit alleges that Google controls digital advertising tools so that it "captures, on average, more than 30% of the advertising dollars flowing through its digital ad technology products," according to a Justice Department press release last year.

Google now argues that the Justice Department has not proven that the company controls at least 70% of the market, which has been used as a criterion for determining monopoly status in previous cases. Bloomberg reported that Google also admitted to fabricating its market for the case, excluding its main competitors, such as social media platforms. Google also claimed that the Justice Department's lawsuit "exceeds the scope of antitrust laws," Reuters reported.

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