Huawei counterattacks! Smartphone sales surged year-on-year in the first quarter, and market share increased significantly

According to the latest data released by market research institutions, China’s smartphone market will show a positive growth trend in the first quarter of 2024. Benefiting from promotional activities during the Spring Festival and the steady recovery of market demand, smartphone sales increased by 1.5% year-on-year and 4.6% quarter-on-quarter, continuing the growth trend in the second quarter.

In this quarter, Huawei’s performance was particularly eye-catching. With the strong performance of products such as the Mate 60 series launched last year and the continuous improvement of brand reputation, Huawei's smartphone sales increased by 69.7% year-on-year, and its market share increased significantly from 9.3% in the same period last year to 15.5%. Successfully ranked among the top four smartphone sales in the domestic market in the first quarter. This achievement not only highlights Huawei's strength in technology research and development and marketing, but also reflects consumers' recognition and trust in the Huawei brand.

Data shows that although Apple still maintained a high market share in the first quarter, there was a significant decline compared with the same period last year. Apple's smartphone sales fell by 19.1% year-on-year, and its market share fell to 15.7% from 19.7% in the same period last year. The gap with Huawei is gradually narrowing. Industry analysts believe that Apple's sales decline in the Chinese market may be affected by many factors, including intensified market competition, changes in consumer demand, and the rise of domestic brands such as Huawei. In a fiercely competitive market environment, Apple needs to respond to the decline in market share by intensifying market competition, meeting changes in consumer demand, and the rise of domestic brands such as Huawei.

vivo At the same time, vivo launched strong sales of low-end and mid-range models such as Y35 Plus and Y36, as well as mid-range models such as S18, occupying the first place with a market share of 17.4%. Honor achieved sales growth of 11.5% with its popular models such as X50 and Play 40 as well as the expansion of online channels, and its market share reached 16.1%, ranking second. OPPO and Xiaomi ranked fifth and sixth respectively, with market shares of 15.3% and 14.6% respectively.

Overall, competition in the domestic smartphone market remained fierce in the first quarter, with major manufacturers increasing their marketing efforts and investment in product innovation to compete for more market share. However, as consumer demands continue to change and market competition intensifies, manufacturers still need to continue to innovate and make progress to respond to market challenges and opportunities.

The above is the detailed content of Huawei counterattacks! Smartphone sales surged year-on-year in the first quarter, and market share increased significantly. For more information, please follow other related articles on the PHP Chinese website!