Nikon officially announces completion of acquisition of movie camera company RED

According to news from this site on April 13, Nikon officially announced that it has completed the acquisition of RED Company, and RED has officially become a subsidiary of Nikon.

According to the official announcement, RED’s former president Jarred Land and founder James Jannard will serve as consultants for the new company. Keiji Oishi of Nikon’s imaging division will be appointed as CEO of RED’s new company. Tommy Rios, the former executive vice president of RED, will be promoted to the new company. Co-CEO.

The announcement stated that RED’s current product lineup, partners and relationships with dealers will not see any changes. RED will continue to support its policies with warranty, repair services, customer service and overall product support.

Nikon said that Nikon and RED will combine the strengths of the two companies to develop unique products while leveraging the business base and networks of both companies to expand the fast-growing professional digital cinema camera market.

▲ RED Cinema Camera

According to our understanding, RED is an American cinema camera manufacturer dedicated to the design, development, Manufacturing, selling and servicing professional digital cinema cameras, it was officially established in 2005 by James Jannard and currently has approximately 220 employees.

RED is primarily focused on cinematography and is equipped with proprietary RAW compression technology. Due to its excellent performance, the Marvel movie "Guardians of the Galaxy 3" also used its V-Raptor camera for shooting.

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