Nikon officially announces acquisition of movie camera company RED

According to news from this website on March 7, Nikon announced today that it has acquired 100% of the issued membership interests of RED.com LLC. As a result, RED will become a wholly-owned subsidiary of Nikon, has reached an agreement with its founder James Jannard and current president Jarred Land, subject to certain closing conditions under the agreement.

Since its founding in 2005, RED has been at the forefront of digital cinema cameras, launching industry-defining products such as the original RED ONE 4K and cutting-edge V-RAPTOR [X] with its proprietary RAW compression technology. RED's contribution to the film industry not only earned it an Academy Award, but also made it the camera of choice for numerous Hollywood productions, beloved by directors and directors around the world for its commitment to innovation and image quality optimized for the highest levels of filmmaking. Kudos to the cinematographer.

This agreement is the result of Nikon and RED’s shared desire to meet customer needs and deliver a superior user experience that exceeds expectations, blending the strengths of both companies, Nikon said. Nikon's expertise in product development, superior reliability, expertise in image processing, optical technology and user interface, and RED's knowledge of cinema cameras, including unique image compression technology and color science, will Helps develop unique products for the professional digital cinema camera market.

▲ RED Cinema Camera

According to the announcement, Nikon plans to further expand the fast-growing professional digital cinema camera through this acquisition market. The acquisition will leverage the business foundations and networks of both companies, promising exciting new products in the future and committed to pushing the boundaries of innovation in film and video production.

It is worth mentioning that RED.com LLC sued Nikon in May 2022, claiming that the N-RAW format introduced in the Nikon Z 9 flagship camera 2.0 firmware update infringed upon its seven The patent was subsequently withdrawn in May 2023.

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