The 2023 activation volume list of China's smartphone market is announced, with Huawei leading the way

News on April 12, QuestMobile recently released the "2024 China Smart Terminal Market Insight Report", which provides an in-depth analysis of the development of China's smartphone market in 2023.

Last year, the domestic smartphone market experienced significant quarter-to-quarter growth, especially at several key time points, such as the peak period of new product releases in August and Double 11. Before the big sales and the Spring Festival, consumers' enthusiasm for purchasing machines was high, which promoted market activity.

In an environment of fierce brand competition, Huawei still maintains its leading position in the domestic market. Brands such as Xiaomi, Honor and vivo have also achieved steady growth in the number of their respective devices through the continuous launch of new products and market strategies.

In addition, QuestMobile also disclosed the top ten activations of newly launched domestic mobile phone devices in 2023. Among them, Huawei Mate 60 Pro leads the list with an astonishing 12.832 million activations, followed by Xiaomi Mi 14 and Honor 9 with 7.98 million and 6.164 million activations respectively. The total activation volume of Huawei's two flagship models, Mate 60 and Mate 60 Pro, is as high as 17.33 million units, occupying a large share of the market.

The data editor learned that Huawei Mate X5, as the only folding screen mobile phone on the list, has achieved sales of 4.022 million units and an average selling price of 13,000 yuan to stand out. This not only demonstrates the high-end market positioning of Huawei mobile phones, but also further confirms its brand influence and product innovation in the minds of consumers. With the continuous advancement of technology and the diversification of consumer needs, competition in the smartphone market will surely become more intense.

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