Adjust and AppLovin jointly release the 'Game Application Insights Report' to reveal the winning framework for application growth.

The report not only details the latest application data and trends in the mobile gaming industry, but also explores new tools, channels and methods to drive growth and maximize revenue

Beijing, April 11, 2024 - —Adjust, a leading monitoring and data analysis company, today released the "Game Application Insights Report." The report is the industry's first integrated learning resource for game studios, developers and mobile marketers. The report not only includes global mobile game application data, but also incorporates professional insights from AppLovin and its creative team SparkLabs. In 2023, game application installations and in-app revenue achieved significant growth, and this momentum will continue in 2024. Many game subcategories have risen again, highlighting the significance of new strategies such as AI tools and CTV channels for marketing promotion and large-scale expansion.

"Some people believe that one of the reasons for the stagnation of the mobile gaming industry is that the market is oversaturated. This view is valid, but it ignores competition "The positive effects of driving growth." Daniel Tchernahovsky, deputy director of global business development at AppLovin, said, "Every day we see many partners quickly release new products and achieve success. The mobile game version of "Monopoly GO!" is a good example For example, it was released in 2023 and ranked among the most profitable games in the same year."

In today's mobile game industry, the old model can no longer meet the needs of large-scale growth. Marketers must embrace change and adapt quickly and flexibly in the face of changing audience expectations, advances in technology, and increased monitoring sophistication. The new "Game Application Insights Report" is based on data, covering 5,000 popular applications on the Adjust platform and the total data set of tracking applications. It not only reveals the latest trends in the mobile gaming industry, but also helps advertisers formulate reasonable marketing strategies and decisions, and ultimately Break through the fierce competition.

This report jointly produced by Adjust and AppLovin also delves into generative AI and its use in marketing promotions. In addition to this, the report also discusses the unlimited potential of CTV as a growth performance marketing channel.

More report highlights:

● Hybrid casual games are booming, and the average monthly active user (MAU) revenue is 800% higher than that of hyper-casual games. This is mainly due to the increasing use of monetization elements. In-game applications. In addition, the click-through rate of this category also exceeded that of hyper-casual games, reaching 30%, ranking first in the game sub-category.

● Game in-app revenue has been rising, with a year-on-year increase of 6% in 2023. In December, it was 17% higher than the average for that year, and a year-on-year increase of 21%. This strong growth trend has also continued in 2024, with in-app revenue increasing by 13% year-on-year in January.

● Racing and simulation games performed outstandingly, with year-on-year installation increases of 61% and 53% respectively. Arcade games followed closely behind, with installs and sessions increasing by 38% and 19% respectively.

●The game ATT licensing rate is significantly higher than other categories, with the global average licensing rate reaching 39% in the first quarter of 2024, compared with the first quarter of 2023 (36%) 3% higher. Indonesia, the United Arab Emirates and Brazil have the highest licensing rates, all at 49%.

In addition, the report also includes successful cases from well-known game developers and publishers such as Hypercell Games, Mamboo Games, VividJoan and Widogame, providing marketers with practical insights and Best practices provide a reliable reference.

Tiahn Wetzler, director of content and insights at Adjust, said, "Game developers and studios should use high-quality tools that focus on next-generation technology, AI and personalized experiences to rely on new channels and platforms to achieve expansion. In re-upgrading the installation At the same time as the volume and session volume, we can find users who are willing to play games and pay."

Welcome to download the "Game Application Insight Report" to get more information. In addition, cross-platform and cross-device games will be a major growth point in 2024. To learn more about porting mobile gaming apps to PC and consoles, check out Adjust’s new PC and console guide.

About Adjust

Adjust is a subsidiary of AppLovin (Nasdaq: APP). It aims to help a large number of applications achieve monitoring and business growth on multiple platforms from mobile to connected TV. It is deeply trusted by marketers around the world. Whether it’s a fast-growing digital brand or a brick-and-mortar company testing the app waters, Adjust can help guide their app marketing journey. Adjust's powerful suite of measurement and analytics provides deep insights into marketing performance, key insights, and essential tools to help marketers achieve superior results.

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