How to write Tik Tok copy to make it popular? How to fix the copy in the lower left corner?

php editor Youzi will introduce to you a common method to improve your writing ability - Douyin copywriting. Douyin copywriting has become popular in recent years and has become a way for many people to express themselves. However, how to write Douyin copy that resonates with the audience is a skill. This article will give you a detailed introduction to how to write popular Douyin copywriting, including copywriting principles and techniques, as well as how to fix the copywriting in the lower left corner. Whether you are a newbie or a veteran with some experience, I believe this article will inspire and help you. Let’s enter the wonderful world of Douyin copywriting together!

1. How to write Douyin copy to make it popular?

1. Seize the hot topics of current affairs

Douyin users are very sensitive to new and hot topics. Therefore, seizing the hot topics of current affairs in time for creation can make people Your copy is more engaging. For example, after a celebrity's relationship is exposed, you can create an article about love to resonate with users.

2. Creative title

A good title can arouse users’ curiosity and make them click to watch your video. Creative titles can be suspenseful, questionable, unconventional, etc., for example: "Shocked! So this function on Douyin can be used like this?"

3. Unconventional content

The content of the copywriting should be close to the lives of users and resonate with them. You can share interesting anecdotes and insights from your life, or tell a touching story. Heartfelt content can often touch the hearts of users and make them like you.

4. Highly interactive

Adding interactive elements to the copy can increase user participation. For example, you can ask users questions and let them interact in the comment area, or set a challenge and invite users to participate.

5. Unique style

Form your own unique copywriting style, which can make your TikTok more recognizable. This includes language style, level of humor, emotional expression, etc. Long-term accumulation will allow you to form a stable group of fans on Douyin.

6. Be good at using rhetorical techniques

Appropriate use of rhetorical techniques, such as metaphor, personification, parallelism, etc., can improve the artistry of copywriting and let users feel your talent .

2. How to fix the Douyin copy in the lower left corner?

In Douyin, fixing copywriting in the lower left corner is a common operation. The advantage of this is that no matter whether the user zooms out or watches the video in full screen, the copy will always be displayed in the lower left corner of the screen, improving the user's viewing experience. To achieve this effect, when editing the video, you can combine the copywriting material with the video screen to make it a whole.

When compositing, you need to pay attention to the following points:

1. Maintain the coordination between the copywriting and the video screen to avoid a sense of dissonance.

2. Make sure the font size, color and background contrast of the copy are clearly visible in various scenarios.

3. Appropriately adjust the position of the copy to avoid overlapping with key images or elements in the video.

Writing popular Douyin copy requires grasping current hot topics, creative titles, heart-warming content, strong interactivity, unique style and good use of rhetorical techniques. Fixing the copy in the lower left corner can improve the user’s viewing experience. As long as you keep practicing and summarizing, I believe you can become a master of Douyin copywriting.

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