Is Realme a sub-brand of Oppo?

Yes, True Self is a sub-brand established by OPPO in 2018. It is targeted at young people, focusing on cost-effectiveness and fashionable design, and maintains differentiated positioning and marketing strategies from the OPPO brand.

Is Realme a sub-brand of OPPO?

Answer: Yes

Detailed explanation:

Realme, also known as realme, is OPPO launched in 2018 A sub-brand established in 2006. The Zhenwo brand is positioned among young people and mainly targets Southeast Asia, South Asia, the Middle East and European markets.

Reasons for establishing the True Self brand:

• To expand market share, especially for young and emerging markets.
• Avoid competing with the OPPO brand in the same market and establish clear product differentiation.
• Explore different product strategies and innovations, and respond quickly to market changes.

Zhenme’s features:

• Focus on high cost performance and provide high-quality and affordable smartphones.
• Adopt fashionable and vibrant design to attract young consumers.
• Emphasis on technological innovation with a focus on fast charging, multiple cameras and smooth performance.
• Share supply chain, R&D and manufacturing resources with OPPO to ensure product quality and cost-effectiveness.

The difference between Real Self and OPPO brand:

Although Real Self is a sub-brand of OPPO, it maintains a certain degree of differentiation from the OPPO brand :

• ##Positioning: Zhenme focuses on young people, while OPPO targets a wider audience.
• Product line: Realme mainly provides mid-range and entry-level smartphones, while OPPO’s product line is more comprehensive, covering high-end flagship models.
• Marketing strategy: Realme adopts a more aggressive and digital marketing strategy, while OPPO adopts a more traditional advertising approach.

Overall, Realme is an independent brand founded and supported by OPPO, but it has its own unique positioning, product lines and marketing strategies to cater to the needs of young consumers.

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