How to send a group message on WeChat

WeChat group messaging can be completed through official accounts or corporate WeChat, and the frequency is recommended to be 1-3 times a week. Content strategy includes clarifying purpose, providing value, and personalization. Tips for improving results include: optimizing titles, creating high-quality content, setting clear goals, sending regularly, and interacting regularly.

WeChat Mass Sending: A Practical Guide

1. How to send mass WeChat messages?

WeChat mass sending is mainly carried out through two methods: public account and corporate WeChat:

1. Public account mass sending

• Follow Official account and bind WeChat account.
• Open the official account backend and click "Group Message".
• Select the message type (text, picture, video, etc.) and edit the content.
• Select the target group (filter fans by tag or group).
• Preview and send message.

2. Corporate WeChat group messaging

• Apply for a corporate WeChat account.
• Add employees and create groups.
• Open the enterprise WeChat application, click "Group" and select the group.
• Click "Send Message", select the message type and edit the content.
• Send a message.

2. Bulk sending frequency and content strategy

1. Bulk sending frequency

• According to the industry and Audiences need to adjust the frequency of group sending to avoid boredom caused by excessive push.
• It is recommended to send group messages 1-3 times a week.

2. Content strategy

• Clear purpose:Determine the specific goals of bulk content, such as promoting conversions and increasing interaction wait.
• Provide value: Bulk content should provide valuable information or offers to the audience.
• Personalized customization: Perform personalized mass messaging based on audience interests and behavior to increase response rate.

3. Tips to improve the effect of mass messaging

1. Optimize the message title

• Use it concisely , attractive titles to stimulate the audience's desire to open the message.
• Use different title strategies for different groups of people.

2. Create high-quality content

• Provide valuable and engaging content to attract the audience to read.
• Use multimedia forms (pictures, videos, GIFs) to enrich content.

3. Set clear goals

• Set specific mass messaging goals, such as increasing subscriptions and increasing interaction rates.
• Track results through data analysis and continuously optimize.

4. Send regularly

• Select the time period when the audience is most active to send messages.
• Scheduled sending helps to increase the open rate and response rate.

5. Interact regularly

• Interact regularly with your audience and respond to comments and messages.
• Encourage your audience to participate in discussions or share feedback.

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