How to find matching accounts on Douyin Hotspot

How to find benchmark accounts through Douyin Hotspot: Log in to the Hotspot website and select "Benchmarking Analysis". Enter keywords to find related accounts. Filter results to narrow your search. View account details, including fan portraits, video performance, growth trends, etc. Add candidate accounts to the comparison list for comparison.

How to find the target account through Douyin Hotspot

Step 1: Log in to Douyin Hotspot

Use your Douyin account to log in to the Douyin Hotspot website: https://hot.douyin.com/.

Step 2: Select "Benchmarking Analysis"

In the menu bar of Hotspot, select the "Benchmarking Analysis" option.

Step 3: Enter keywords

In the "Keywords" text box, enter the specific industry or field keywords for which you want to find the account.

Step 4: Filter the results

After clicking the "Search" button, Hotspot will display a list of accounts that match the keywords. You can use filters to refine the results, for example:

• Account category: Select a specific account category, such as official account, corporate account, etc.
• Number of fans: Set the fan range to narrow the search results.
• Update frequency: Indicates how frequently the account is updated.

Step 5: View account details

Click on the account of interest to view its detailed analysis data, including:

• Fan portrait
• Video performance
• Fan growth trend
• Content analysis

Step 6: Compare accounts

You can add different benchmark accounts to the comparison list to compare their fan base, content strategy, and overall performance.

Tip:

• Use relevant keywords for more accurate results.
• Try different keywords to explore more candidate accounts.
• Check the results regularly to understand the performance changes of the benchmark account.

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