Apple faces new round of lawsuits: accused of deliberately raising product prices

[Global Network Technology Comprehensive Report] Recently, the technology giant Apple has once again fallen into antitrust controversy. After the U.S. Department of Justice and multiple states filed an antitrust lawsuit against it, the company is facing a new round of consumer lawsuits, accused of monopolizing the smartphone market and harming consumer rights.

According to the latest news from foreign media on March 26, federal courts in California and New Jersey recently accepted three consumer class actions against Apple. The lawsuits were filed by iPhone users who claimed that Apple harmed consumers by raising prices through anti-competitive behavior. It also believes that Apple not only violated the "U.S. Antitrust Law" but also curbed the technological development of messaging applications, digital wallets and other projects. Foreign media pointed out that these lawsuits echo previous accusations from the U.S. Department of Justice and may further intensify Apple’s legal pressure.

Steve Berman, a lawyer representing one of the class action lawsuits, said: "We very much agree with the approach of the U.S. Department of Justice. The Apple Pay terms of service have indeed curbed relevant competition to a certain extent."

It is worth noting that in addition to the United States, Apple is also facing increasing regulatory pressure globally. In Europe, Apple is under investigation for its compliance with the region's Digital Markets Act. In addition, other countries and regions may also review Apple's business practices. This series of events shows that global regulators are intensifying their scrutiny of technology giants to safeguard market competition and consumer rights.

However, some foreign media pointed out that this series of antitrust disturbances may bring some positive changes to Apple. It will force Apple to re-examine its business model and market strategy and face competition with a more open and inclusive attitude. Second, by responding to regulatory pressure and consumer lawsuits, Apple has the opportunity to improve its relationships with developers, partners, and consumers, thereby making its ecosystem more attractive and competitive.

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