Brand Analysis: The Relationship between True Self and OPPO

Realme is a sub-brand of OPPO (OnePlus), focusing on the young market. In the minds of consumers, the relationship between Realme and OPPO has always attracted much attention. This article will analyze the relationship between Realme and OPPO from aspects such as brand origin, product positioning, and market performance.

First of all, there is an inseparable relationship between True Self and OPPO. As a sub-brand of OPPO, Realme has the same parent company as OPPO, so it has close ties in terms of resources, technology, supply chain, etc. It can be said that with the help of OPPO's advantages and influence in the field of smartphones, Realme has been able to rise rapidly and carve out a world of its own in the market.

Secondly, as a young and independent brand, Realme has its own unique product positioning. Realme focuses on the youth market and is positioned among young, fashionable and personalized consumer groups, which is different from the mid-to-high-end market that OPPO focuses on. Zhenwo products focus on cost-effectiveness and launch a variety of products with superior performance and stylish appearance, which have won the favor of many young people. It can be seen that Zhenwo cleverly avoided the embarrassing situation of direct competition with OPPO through its unique product positioning, and achieved their respective breakthroughs in the market.

In addition, Realme’s market performance is also worthy of attention. As a sub-brand of OPPO, Realme has achieved gratifying results in just a few years. Whether in terms of sales, reputation or market share, Zhenme has achieved remarkable results. Its rapid rise is mainly due to its high-quality products and clear market positioning, as well as the strong resource support of OPPO Group.

To sum up, the relationship between Zhenmei and OPPO is a mutually beneficial and win-win relationship. As a sub-brand of OPPO, Realme has developed rapidly with the help of OPPO's brand influence, technical support and resource advantages; and OPPO has also consolidated its position in the mid-to-high-end market through Realme, a young and dynamic brand. status, and also expanded the young market. The cooperative relationship between Realme and OPPO not only promotes the competitiveness of both parties in the market, but also brings more high-quality product choices to consumers.

Finally, the relationship between Realme and OPPO will continue to maintain close cooperation, work together to bring more and better smartphone products to consumers, and inject more innovation and innovation into the Chinese smartphone market. vitality.

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