Free battery replacement in four years? Mobile phone brand roll-up and configuration roll service

I believe that many readers, especially those who have just bought a new mobile phone, are very protective of their "new baby" for fear of accidentally bumping the screen or other places. However, what everyone cares about most is the health of the battery. Spend.

Xiao Lei has a friend. Every time he finds that the health of his iPhone battery has dropped by 1%, he would send a friend circle to commemorate it. Originally, Xiao Lei I don't understand this kind of behavior, and I even think this person is quite hypocritical. It wasn't until I accidentally learned that it costs 748 yuan to replace a new iPhone battery that I began to sympathize with her. 748 yuan is a large expense for most users, not to mention that it is simply to replace a battery on a mobile phone.

In this regard, domestic mobile phones can be said to be the conscience of the industry. According to digital blogger @digitalchatstation, OPPO is about to launch a new service: all future All OPPO models can enjoy free battery replacement service within four years, and this service will be launched for OPPO A2 Pro.

## (Picture source: Weibo screenshot)

Assuming that this service can really be implemented and implemented, Xiaolei predicts that all domestic mainstream mobile phone manufacturers will follow up on this service in less than a year, and even launch it in five, six years, etc. It can only be said that there is no best volume, only more volume.

#They are just replacement batteries, how can anyone dare to sell them so expensively?

As a technology editor, Xiaolei has naturally used most brands of mobile phones on the market and has a certain understanding of their after-sales services, especially when it comes to replacement. In terms of battery services, it can be said that one company is better than another. When Apple replaces the battery, consumers suffer, but when replacing the battery of a domestic mobile phone, it actually gives people a feeling of making money.

Take Xiaomi as an example. Judging from the information provided by the digital series battery replacement service on Xiaomi’s official website, the price of battery replacement for Xiaomi/Redmi mobile phones ranges from 99 yuan to 238 yuan. The price ranges from 50 yuan (including 50 yuan labor fee). Moreover, Xiaomi often launches promotions offering 20% ​​off or even 50% off battery replacement, which translates to only more than 100 yuan to replace a battery.

(Photo source: Xiaomi official website)

As the most popular in recent times As a manufacturer, Huawei is also very conscientious in this regard. Even for the Mate X5, which has the highest positioning, it only costs 259 yuan to replace a new battery. In addition, Huawei has also launched a "fixed price" battery replacement service. Xiaolei briefly took a look. The service includes most of the models released by Huawei before 2021. The price of battery replacement ranges from 99 yuan to 199 yuan. As for the subsequently released Mate50, Mate60, P60 and other series, it will cost 259 yuan. . Although Huawei's price is slightly higher than Xiaomi's in this aspect, the overall price is still quite reasonable.

(Photo source: Huawei official website)

Interestingly, Xiaolei also found that Huawei also provides battery replacement services for tablets, watches, laptops and Honor mobile phones at a fixed price, which can be said to be quite good.

So what about OPPO and vivo? As the two domestic mobile phone manufacturers with the best after-sales service, they are naturally the conscience of the industry when it comes to battery replacement. At present, OPPO Find N2, which has the highest positioning by OPPO, only costs 129 yuan for raw materials and 50 yuan for labor. The labor fee is waived on the 16th to 18th of each month, which is equivalent to spending up to 129 yuan to resurrect the mobile phone battery. . What’s more interesting is that even if the user’s mobile phone only needs to replace the battery outside the warranty period, the labor fee of 50 yuan will not be charged. Vivo is also about the same. The unit price of the vivo X90 Pro battery is 199 yuan, plus 50 yuan labor cost, it is 249 yuan. It also has various preferential prices from time to time.

It can be said that the domestic mainstream mobile phone manufacturers are really conscientious in this area. The cost of replacing a new battery is basically about 1/6 of Apple’s, which shows that Apple’s What a huge profit in this aspect. Not to mention that Apple has also imposed many restrictions on third-party batteries in order to force users to use original batteries.

After-sales service, Huami OV’s big move?

It can be seen from the battery replacement services provided by the four mainstream mobile phone manufacturers that domestic manufacturers have good intentions in maintaining the relationship between consumers. , for fear of offending many users because of the slightly higher price.

On the other hand, Apple, in order to sell its Apple Care service as much as possible, mentioned earlier that battery replacement is free if you have Apple Care. Of course, the price of AppleCare service is not cheap. Currently, the iPhone 14 and iPhone 13 series The AppleCare service price for iPhone 12 is 1,198 yuan for 2 years. After comparing the price of battery replacement, if you expect that the 2-year extended warranty can replace the battery twice, then purchasing AppleCare service will be more cost-effective, but if you believe that most It is difficult for users to use the battery health below 80% in a year. Taking Xiao Lei as an example, the iPhone 13 Pro, which has been used for two full years, still has a health level of 87%, and there is no chance of "getting" Apple. of wool.

(Photo source: Lei Technology Drawing)

Now users change Mobile phone batteries are basically sold through official after-sales services, so manufacturers naturally earn part of the battery price difference and service fees. Don’t underestimate the after-sales fees of tens of hundreds of yuan, which can add up to a considerable amount of income.

But judging from OPPO’s measures, domestic mobile phone manufacturers will gradually give up small profits in after-sales services to increase the stickiness between users and brands. Just imagine this Taiwan's three-year-old mobile phones can be replaced with new batteries for free, which will inevitably establish an "affordable" image in the minds of users, especially for those who use mid-to-low-end mobile phones, this move will greatly affect their goodwill.

From a consumer's perspective, it is a good thing that mobile phone manufacturers are willing to increase costs in after-sales service. This means that the cost of using the phone for users will become more and more expensive. Low, the price of replacing batteries, tail plugs, and screens will only get lower and lower, and the service life of a mobile phone will become longer and longer.

(Photo source: Photographed by Lei Technology)

But it may not be so good for mobile phone manufacturers. As the performance of mobile phones and peripheral configurations continue to improve, the replacement cycle in the market will only become longer and longer, which is not a good thing for mobile phone manufacturers.

But if you think about it carefully, it seems not difficult to understand. Everyone knows that the performance of the mobile phone market has been declining, and it may not pick up until next year or even the year after that. But it is obviously impossible to return to the previous peak. In this situation, it is a pretty good outcome for mobile phone manufacturers to maintain their market share without declining. For this reason, it makes sense that they would not hesitate to give up part of their after-sales profits in exchange for users' favor.

It is foreseeable that vivo, Xiaomi, Huawei, and Honor will all launch relevant after-sales preferential policies in the next six months. After all, the cake will not get bigger. In this era, the most important thing is to be able to keep one's "one-third of an acre of land".

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