Which one is easier to do, Xiaohongshu or Douyin? Which one makes money?

php Editor Xinyi’s introduction: Xiaohongshu and Douyin are both popular social platforms at the moment, each with its own merits. Xiaohongshu focuses on content sharing and shopping guides, and is suitable for users with professional knowledge or beauty and fashion information; Douyin focuses more on short video creation, and is suitable for users who like to express themselves and show off their talents. Which platform to choose depends on your personal interests and areas of expertise. Regarding making money, through careful creation and cooperative promotion, there are opportunities to achieve income growth.

1. Which one is easier to do, Xiaohongshu or Douyin?

We need to understand the respective characteristics and operating models of Xiaohongshu and Douyin. Xiaohongshu is a social e-commerce platform with the theme of sharing shopping experience and lifestyle. Users can post content including product recommendations, trial experiences and life experiences on the platform. In contrast, Douyin is a social media platform that focuses on short videos, where users can showcase their talents, interesting life stories, and funny videos.

From the perspective of operational difficulty, Xiaohongshu is relatively complicated. Because the platform requires high quality and depth of content, a lot of time needs to be invested in writing text, editing images, and producing videos. In addition, Xiaohongshu reviews and screens users, requiring professional knowledge and expression skills.

In contrast, Douyin’s operating threshold is relatively low. Users simply record a short video and publish it with appropriate soundtrack and special effects. Moreover, Douyin focuses on the fun and creativity of the content and does not require users to have excessive professional knowledge or skills. This makes Douyin easier to attract users' attention and resonate, helping beginners quickly accumulate fans.

2. Which one makes money?

When it comes to money-making opportunities, both Xiaohongshu and Douyin offer a few different ways.

On Xiaohongshu, users can earn income through promotion and cooperation. Some brands work with influential users and ask them to promote their products. By sharing articles about shopping and trial experiences, users can receive certain rewards. Xiaohongshu also provides a live sales function, where users can recommend products during live broadcasts and earn sales commissions.

On Douyin, users can earn income through tips, brand cooperation and advertising. When watching user videos, fans can tip their favorite creators, and the creators can receive a portion of the reward amount. Douyin also provides influential users with opportunities for brand cooperation and advertising, and earns income through brand promotion.

Taken together, in terms of making money, both Xiaohongshu and Douyin have certain opportunities. However, since Xiaohongshu has high requirements for content quality and professionalism, beginners may need to spend more time and energy polishing their content. Douyin, on the other hand, is relatively easy to attract users' attention and resonate with, so beginners can accumulate fans and earn income faster.

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