Conquered industry authoritative recognition many times! See the high-end aesthetics of Huawei Mate from the award-winning Mate60 series

Recently, the 2024 winners of the much-anticipated German iF Design Award have been announced. The Huawei Mate60 series won the iF Design Award for its unique design and innovation.

The German iF Design Award is considered one of the three most influential and authoritative design awards in the world and is organized by the Hannover Industrial Design Forum. Together with the Red Dot Award and the IDEA Award, it is known as the industry's top award and is highly recognized and valued by the global design community.

The German iF Design Award is known as the "Oscars of the design industry" due to its strict selection criteria and excellent reputation. It is one of the world's most famous design awards. Since its inception, the iF Design Award has been an iconic award recognizing outstanding design, attracting many designers and brands to compete.

Won the iF Design Award again. It was expected and reasonable.

Huawei Mate series won the iF Design Award There is already extensive experience with the iF Design Awards. As an important award in the design field, the iF Design Award has repeatedly recognized the excellent design of Huawei’s Mate series products.

From the Huawei Mate7 series in 2015, to the Huawei Mate9 Pro in 2017, to the Huawei Mate10 and Mate10 Pro in 2018, each generation of products has left a unique "Mate" in the iF Design Award mark; and then, it has won this award for many consecutive years with its unique and innovative craftsmanship. It can be said that Huawei's Mate series of mobile phones have left a profound "Mate" mark on the iF Design Award. This time, Huawei’s Mate60 series once again won the iF Design Award with its highly recognizable and innovative design, which is naturally expected.

The Huawei Mate series has won awards for many years in a row. This is not only a high recognition of its design, but also reflects Huawei’s excellence in innovation and leading trends. Performance. This series of honors proves the outstanding strength of Huawei Mate series in terms of process design and innovation.

With its outstanding technological innovation capabilities and ultimate aesthetic design, Huawei Mate60 series once again won the iF Design Award. This is both reasonable and well-deserved.

"Concentric Design" breaks through and is reborn, and "Picture Arc" opens up the work of the times

The ID design of Huawei Mate60 series continues the classic design language of the Mate family, while incorporating new design elements, colors Comprehensive innovations have also been carried out in terms of technology and technology.

Take Huawei Mate60 Pro as an example. This Huawei Mate60 Pro, known as a masterpiece of the times, has two very artistic colors, Xuan White and Inkstone Black, revealing a gentle, restrained, fashionable and elegant temperament. . Among them, the Xuan White color scheme adopts an innovative nano-scale metal double dyeing process, which is high-end, exquisite and natural, making the mobile phone a work of art.

In terms of design, the Huawei Mate60 series also continues the axially symmetrical design of the Mate series and adopts a breakthrough "concentric" design, which means breakthrough and rebirth. It also symbolizes the spirit of exploration and breakthrough of the Mate series and is committed to Bring consumers the most extreme aesthetic experience and once again define technological aesthetics.

Among them, the "concentric" design of Huawei Mate60 Pro is even more amazing, with a vigorous and powerful "painting arc" drawn on the back cover. ”, just like the description - a strong stroke of color, opening up the era.

The "Painting Arc" is a tribute to traditional Chinese culture and also symbolizes the spirit of continuous exploration and breakthrough of the Mate series. It is the best proof that Huawei has been constantly innovating and bringing the ultimate aesthetic craftsmanship.

In fact, the Huawei Mate series has always had unique insights in appearance and color matching, which can be seen in the past Huawei Mate series mobile phones - for example, the Mate20 series Emerald Green, which was loved by everyone as soon as it came out; Afterwards, Huawei Mate30 series Danxia Orange; Huawei Mate40 series Summer/Autumn Populus euphratica; Huawei Mate50 series Kunlun Dawn/Kun⁠Lun⁠Xia⁠Light. Each generation brings a unique color aesthetic, integrating the beauty of nature into it. Let mobile phones have both a sense of technology and art, triggering the industry to follow. Of course, the Huawei Mate series also has its ultimate central axis symmetry design.

The rear camera module of Huawei Mate has always been located on the central axis of the fuselage. "Symmetry" represents the most original and perfect balance of form. On the basis of symmetrical aesthetics, the Huawei Mate series gives each generation of products a unique iconic memory through a unique ring camera layout. From the "Halo ring" of the Mate30 series, to the "star ring" design of the Mate40 series, to the "Paris stud ring" of the Mate50 series, to the "concentric" design of the Mate60 series, the iconic ring camera has also It has become the most profound product symbol of each generation of Mate mobile phones and continues to lead the design direction of the mobile phone industry.

In winning the award, the iF Design Award commented: "Huawei Mate60 series adopts a breakthrough "concentric design", which visually extends the iconic star ring camera module and arc. And Mate60 Pro adopts innovative The nano-scale metal double dyeing process presents a seamless two-color effect and highlights its unique concentric design."

The breakthrough "concentric design" is not only It has set a new milestone in the design of Huawei Mate series, and it is a profound innovation in the entire field of mobile phone design. For example, since the Huawei Mate series launched the "concentric" design, almost all flagship phones on the market have adopted a similar design language. This not only proves the leading role of the Huawei Mate series in ID design, but also highlights the This shows Huawei’s strong influence and foresight in ID design.

Writing to the end

High-end design is by no means just pursuing superficial magnificence, it is pursuing deep connotation, which is a kind of continuation and inheritance after time. And this process requires manufacturers to continuously give soul and vitality to each generation of products through exquisite and extreme innovative craftsmanship, and ultimately create a unique high-end product temperament and tone in the industry.

The Huawei Mate series of mobile phones in the past are the best examples of this kind of high-end design with breakthrough and inheritance.

On Huawei’s Mate60 series of mobile phones, we have seen the excellent inheritance of the Mate family’s classic design language, and also seen Huawei’s breakthroughs in color, ID design, and process innovation, as well as its response to industry design trends. A profound guidance.

Winning the German iF Design Award, this authoritative award known as the "Oscar of the design industry", is the best endorsement of the design excellence of the Huawei Mate60 series.

In addition to excellent design, Huawei ‏‏Mate60 series mobile phones also have excellent quality and reliability under the blessing of "ultra-reliable Xuanwu architecture", integrating second-generation Kunlun glass, ultra-tough Xuanwu body, and ultra-durable The three-layer protection made of nylon fiber material is more resistant to falls and further ensures the "safety" of users; Huawei Mate60 series also brings full-focus ultra-clear images, among which Huawei Mate60 Pro is the first mass-produced camera in the world to support dual satellite communications. Smartphones bring a unique satellite communication experience, as well as "constantly connected" super coherent communication; at the same time, equipped with HarmonyOS 4, it supports AI remote operation, smart payment, and other smart functions such as keeping the screen on while watching. Bringing users a more convenient and intelligent experience.

In short, the Huawei Mate60 series, with its excellent design, quality and functions, demonstrates Huawei’s comprehensive leadership in the field of mobile phones and its confidence to challenge the deep waters of the industry.

Currently, Huawei Mate60 Pro has also opened up to 12 interest-free installments in major official malls. Interested readers can also find out.

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