What are the penalties for selling fake goods on Douyin live broadcast? How to report?

php editor Xinyi will give you a detailed answer to the problem of selling fake goods on Douyin live broadcast. During Douyin live broadcast, if an anchor is found to be selling false products, the violation should be reported immediately. Users can use the reporting function in the Douyin APP or report to the platform customer service. The platform will verify the complaint. If it is true, the offending anchor will be dealt with accordingly, including removing the live broadcast room and banning the account. Consumers can also safeguard their rights and interests through consumer associations and other channels, and jointly maintain a good live broadcast environment.

1. What are the penalties for selling fake goods on Douyin live broadcast?

In order to combat the selling of fake goods on Douyin live broadcasts, punitive measures should be strictly implemented to ensure that market order and consumer rights are protected. Relevant departments need to strengthen the supervision of the Douyin live broadcast platform, as well as the certification and review of merchant identities. They should also strengthen strict review of the authenticity of live broadcast products.

The Douyin live broadcast platform should establish a complete complaint and reporting mechanism to facilitate consumers to report the sale of fake goods in a timely manner. Platforms should set up a dedicated complaint handling department to carefully investigate each complaint and take corresponding measures in a timely manner. At the same time, the Douyin live broadcast platform can also cooperate with relevant departments such as public security organs and industrial and commercial departments to strengthen offline anti-counterfeiting operations and jointly punish merchants who sell fake goods on Douyin live broadcasts.

In addition, the Douyin live broadcast platform can strengthen cooperation with brands and set up authoritative certification marks to help consumers identify authentic and fake products. Through in-depth cooperation with brands, the Douyin live broadcast platform can obtain more product information, thereby improving the authenticity and credibility of live broadcast products.

2. How to report?

1. Report on the Douyin live broadcast platform: While watching the live broadcast, if you find a merchant selling fake and shoddy goods, you can make a complaint by clicking the report button on the live broadcast page. When reporting, you should provide as detailed evidence materials as possible, such as screenshots, video records, etc., so that the platform can conduct investigation and verification.

2. Contact Douyin Live Platform customer service: If complaints cannot be made through the above report button, consumers can provide feedback through the Douyin Live Platform’s customer service phone or online customer service system. When communicating with customer service personnel, the reported situation should be described in detail and relevant evidence should be provided. Customer service staff will record and transfer it to the dedicated complaint handling department for follow-up processing.

3. Report to the brand or authoritative organization: If consumers think they have purchased fake goods, they can directly contact the product brand or relevant authoritative organization to report it. Brands usually have dedicated complaint channels or customer service hotlines, and contact information can be obtained through official websites, social media and other channels. When reporting, consumers should provide proof of purchase, product pictures and other evidence to strengthen the credibility of the report.

4. Report to the relevant regulatory authorities: If it is discovered that the Douyin live broadcast platform has a large-scale problem of selling fake goods, consumers can also report it to the relevant regulatory authorities. For example, you can report the situation to the industrial and commercial administration department, market supervision and administration department and other departments.

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