Xiaohongshu has added new management rules for violations that endanger transaction security, which will take effect on January 30!

php editor Banana reminds all users that Xiaohongshu recently announced new management rules for violations that endanger transaction security, which will officially take effect on January 30. The new rules will provide a clearer definition of violations on the platform and strengthen the supervision and handling of such behavior. Users must abide by relevant regulations when using the Xiaohongshu platform to avoid violating the bottom line of the rules. Please pay attention to the official announcement for details.

Chapter One Overview

The first item and basis

In order to protect the business environment of the platform and improve the quality of experience for merchants and consumers, we have formulated the "Hazardous Transactions" Safety Violation Management Detailed Rules.

Article 2 Scope of application

This rule applies to all Xiaohongshu merchants and all products.

Article 3 Effectiveness Level

This rule is an effective supplement to the "Xiaohongshu Store Service Agreement" and the existing platform management rules (referred to as the "Store Agreement and Management Rules"). For matters not stipulated in the rules, the provisions of the store agreement and management rules shall apply. If the store agreement and management rules are not stipulated, Xiaohongshu shall have the right to handle matters as appropriate in accordance with relevant laws, regulations, regulatory requirements and business practices. If the new rules are inconsistent with the old rules on the same matter, the new rules shall apply.

Chapter 2 Implementation Rules

Article 4 Definition of Behavior Endangering Transaction Security

That is, a large number of merchants’ goods, services or transaction methods cause damage to consumer rights and interests Situations, including but not limited to the following behaviors:

1. Failure to provide services as agreed for a large number of orders;

2. Merchant-related behaviors have generated negative public opinion;

3. Product quality The return rate, complaint rate, negative review rate, store rating and other indicators are abnormal;

4. There are a large number of disputes and complaints about the product, such as suspected substandard quality, counterfeit goods or description discrepancies, disputes arising from shipping costs, etc. Situations that are recognized by the platform as the merchant's responsibility;

5. Exaggerated publicity/service promises, such as service promises that are difficult to verify or have risks of fulfillment (such as invalid returns, guaranteed returns if not satisfied, etc.), false activity information, etc. ;

Article 5 definition of situations that may endanger transaction security

Includes but is not limited to:

1. The seller has lost contact multiple times;

2. Abnormal transfer of a large amount of funds;

3. Merchant-related actions may generate negative public opinion;

4. Related entities have engaged in behavior that endangers consumer rights;

5. Other possibilities Behavior endangering the rights and interests of consumers;

Article 6 Violation Determination

Xiaohongshu uses big data technology and other measures to conduct a multi-dimensional and all-round comprehensive risk analysis of store products, transactions, and services. During the investigation, we will also obtain relevant clues and evidence through various channels such as offline verification (including but not limited to factory inspections and warehouse inspections), complaints, reports, etc., and based on various potential risks and unsafe factors, we will independently judge whether the merchant has implemented any dangerous measures. Transaction security behavior, or situations that may endanger transaction security. Xiaohongshu has the right to take illegal measures against merchants based on violations.

Chapter 3 Violation Processing

Article 7 Violation Processing

For merchants identified by the platform as violating the rules, the platform has the right to deal with their stores, including but not limited to:

1. Removing illegal products: means that Xiaohongshu has the right to remove products from the shelves based on specific violations;

2. Restricting the release of products: refers to restricting merchants from releasing new products or putting them on shelves Products for sale;

3. Frozen products: refers to products that have been removed from the shelves and cannot be edited;

4. Frozen stores: refers to products that are on sale in stores that have been removed from the shelves and cannot be edited;

5. Frozen funds: means that frozen stores cannot withdraw cash within a period of time;

6. Restriction of account/store/live broadcast room/product/commodity note traffic: means that Xiaohongshu has the right to In case of specific violations, the traffic operations of merchants and their accounts, stores, live broadcast rooms, products on sale, and product notes will be reduced or blocked;

7. Restriction on participation in marketing activities: refers to restrictions on merchants and their entry Accounts, stores, live broadcast rooms, products on sale, product notes, etc. participate in marketing activities officially launched by Xiaohongshu; Agreement" and the provisions of these rules, a certain amount of liquidated damages will be deducted from the deposit;

9. Clearing the store: means that Xiaohongshu has the right to follow the provisions of the "Xiaohongshu Store Service Agreement" and these rules Stop cooperation with merchants and their stores, deactivate merchants’ stores, and remove all products for sale in the stores. ;

10. If the merchant’s violation of regulations causes damage to Xiaohongshu or any third party, the merchant shall be liable for loss compensation. In addition to taking corresponding measures against illegal products, information and stores, the platform also has the right to deduct merchants’ store funds to make up for the losses of Xiaohongshu or third parties, and has the right to further recover from the merchants for the shortfall;

11. The platform has the right to take measures such as blocking account-related content, restricting the release of account content, and closing accounts, depending on the situation;

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