Led by Xiaomi Mi 14 Ultra, Xiaomi’s new product series will be released overseas at MWC 2024, with prices higher than those in China

Xiaomi released its highly anticipated new product series at the MWC 2024 conference, including multiple flagship products such as Xiaomi Mi 14 Ultra. This release undoubtedly opens a new chapter in the global market for Xiaomi and promotes the company's global strategy to a new stage.

# As soon as the new products were unveiled, they attracted the attention of many overseas consumers. Xiaomi 14 Ultra, as the highlight of this conference, is priced at 1,499 euros overseas, which is equivalent to about 11,600 yuan. Compared with the domestic price of 6,999 yuan, the price has increased significantly. The same situation also occurs with other new products. For example, the overseas price of Xiaomi Mi 14 is 999 euros (approximately 7,778 yuan), while domestically it is only 4,299 yuan; Xiaomi tablet 6S The overseas pricing of products such as Pro, Mi Watch S3 and Mi Band 8 Pro are also higher than their domestic prices.

According to the editor’s understanding, despite the price difference, the release of Xiaomi’s new product series still triggered an enthusiastic response from overseas markets. Many consumers said that their long-awaited new Xiaomi products have finally landed in overseas markets, and they are willing to pay for these innovative products even if the price is slightly higher. Xiaomi’s global launch strategy will undoubtedly further consolidate its position in the global technology market.

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