China's smartphone market rebounds, Honor leads the Android camp

News on January 25, according to the latest tracking report released by international data company IDC, China’s smartphone market showed a positive growth trend in the fourth quarter of 2023. During the quarter, smartphone shipments reached approximately 73.63 million units, a slight increase of 1.2% year-on-year, ending 10 consecutive quarters of year-on-year downward trend and achieving a long-awaited rebound.

The report reveals the market performance of major brands in detail. In the fourth quarter of 2023, Apple still ranked first in domestic shipments, followed by Honor, vivo, Huawei and OPPO. Looking at the full-year data, Apple and Honor occupy the top two positions respectively, followed by OPPO, vivo and Xiaomi. This ranking fully demonstrates Honor’s strong momentum in the domestic market.

# According to the editor’s understanding, Honor’s layout in the high-end market has achieved remarkable results. IDC analysis pointed out that Honor has significantly increased its share in the market above US$800 (approximately 5,700 yuan) with its excellent folding screen family products. In addition, Honor also seizes opportunities in the mid-range market and achieves strong growth in sales by accurately grasping the demand characteristics of offline consumer groups.

The report also further highlights the remarkable achievements achieved by Honor, thanks to its successful product strategy and continuous improvement in channel cooperation. These two key factors jointly propelled Honor to maintain its second position in the country in terms of total shipments throughout the year.

IDC’s survey report revealed four key achievements of Honor in the fourth quarter of 2023: Android phone shipments ranked first, folding screen market share increased, offline sales performance was strong, and the annual total Shipment volume ranks among the top two in the country. These achievements not only highlight Honor’s competitive strength in the domestic smartphone market, but also lay a solid foundation for its future development.

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