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In order to gain a foothold in the fiercely competitive electric vehicle market, Ford has begun planning to equip future electric models with 800V fast charging technology, aiming to shorten charging time and better compete with competitors. This move shows Ford's determination in the electric vehicle market and their plans for future development.
Ford Motor Company's decision is based on the dramatic changes in the electric vehicle market, and the company's CEO Jim Farley made this statement in the recently released fourth-quarter financial report. He pointed out that the rapid changes in the market are mainly driven by two factors: First, leading electric vehicle manufacturers such as Tesla are expanding market share through significant price cuts, and second, the compact crossover segment is being affected by large amounts of capital and production Capability is sought after, and Ford's Mustang Mach-E is in this hottest-selling market segment.
Although the Mach-E ranks second in sales in the electric SUV market, behind Tesla's Model Y, its market share is being undermined by companies such as the Hyundai IONIQ 5 and other competitors cannibalize. Data shows that although Mach-E sales increased by 4.6% year-on-year in the fourth quarter, with 11,369 units sold, Hyundai IONIQ Sales of the 5 in the United States surged 92% to 8,612 units. To close this gap, Ford clearly needs to take more proactive measures.
According to the editor’s understanding, the 800V fast charging technology being developed by Ford Motor will become the core competitiveness of its next-generation electric vehicles. Currently, Mach-E can charge from 10% to 80% in 38 minutes when using a DC charging pile with a maximum output of 107kW. However, based on Hyundai’s proprietary 800V E-GMP platform, IONIQ 5 can complete the same charging process in just 18 minutes, which is half the charging time. Ford's new patent "Multi-Voltage Electrical Architecture for Electric Vehicles" reveals the 800V fast charging system it is developing, which uses a multi-voltage charging circuit, including two voltage levels of 400V and 800V, designed to greatly improve charging efficiency.
In addition, Ford CEO also revealed at the beginning of this month that the company is developing a low-cost electric vehicle platform. Farley said that although the R&D team is not large, they are "some of the best electric vehicle engineers in the world." This move is obviously Ford's long-term plan to gain a larger share of the electric vehicle market. General Motors, meanwhile, has chosen to do so by launching the next-generation Bolt on its Ultium platform. EV to save costs rather than developing a completely new low-cost system. The different strategies of the two auto giants indicate that competition in the electric vehicle market will become more intense.
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