Ford plans to integrate commercial vehicle business with software, vehicle revenue expected to increase by US$4,000-5,000

Ford Motor Co. recently announced a dramatic plan to bring more innovation to its Ford Pro commercial vehicle business. Ford Pro chief financial officer Navin Kumar said the company plans to further improve the profitability of its commercial vehicle division by introducing a series of new initiatives such as software and data-driven fleet services, safety and security services, partially autonomous driving technology and insurance.

It is reported that Ford plans to add more software to the Ford Pro commercial vehicle business and expects to increase revenue per vehicle by $4,000 to $5,000 through innovative software solutions

According to industry observers , Ford’s move is in line with the trend of intelligent development in the automotive industry. With the advancement of smart technology, many automakers are actively studying how to integrate software and data-driven services into vehicles to improve user experience, enhance product added value, and create more profit opportunities

Ford plans to It will launch the next generation of electric commercial vehicle products in the next few years, equipped with a new digital "smart" platform, to achieve its 2026 strategic goals. According to Ford's plan, by 2026, the proportion of connected cars in Ford Pro is expected to reach about 60%, and the proportion of cars with paid software installed will increase to about 36%

At the same time, Ford Pro The Commercial Vehicles business will also continue to offer a complete product portfolio of combustion engine, hybrid and fully electric vehicles. For example, the company plans to launch a second generation of electric vehicle products, including the highly anticipated F-150 Lightning pickup. These electric vehicle products will further boost Ford Pro's software and services revenue and lay a solid foundation for the company's future growth.

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