BYD appears at the 2024 Geneva Motor Show, and the process of globalization is accelerating again

According to BYD’s official public account, on February 26, BYD unveiled eight new energy models at the Geneva Motor Show to further expand its global presence and promote green travel.

At the press conference, BYD demonstrated its self-developed DM-i super hybrid technology to European consumers for the first time, and unveiled a model equipped with this technology - Song PLUS DM-i (overseas version is named SEAL U DM-i). This model will be launched in Europe in the second quarter of 2024, aiming to meet the diversified travel needs of European users and provide an efficient and energy-saving driving experience.

BYD design director Wolfgang Egger elaborates on the design aesthetics of U8

At this auto show, BYD’s million-level The high-end new energy vehicle brand Yangwang made its debut in Europe. Its first flagship model Yangwang U8 became the focus of the audience at the Geneva Motor Show with its disruptive technology and excellent performance.

##Following its debut at the Munich Auto Show in Germany in September 2023, BYD’s Denza brand has continued to gain popularity, and its first luxury MPV D9 attracted many exhibitors to experience it. In addition, this time, the Denza brand also exhibited its smart luxury hunting SUV N7 to European users for the first time.

Shu Youxing, general manager of BYD’s European Auto Sales Division, announced Song PLUS DM-i

as the official partner of the 2024 European Cup. BYD's new energy vehicles will be used as official vehicles to provide green travel services for the event. On the day of the press conference, UEFA representatives were invited to visit the booth to gain an in-depth understanding of BYD's leading new energy technologies and products.

In 2023, BYD's annual sales of new energy vehicles will exceed 3 million units, retaining the title of global new energy vehicle sales champion, and steadily advancing its globalization strategy.

Since announcing its entry into the European passenger car market in September 2022, BYD has joined hands with local partners to quickly promote a variety of new energy vehicles to 19 European countries including Germany, the United Kingdom, France, and Norway, and has opened a total of stores There are more than 250 stores, providing high-quality localized services and diversified product choices to local European consumers.

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