Tesla still leads the way with price cuts, and bicycle profits crush its rivals. Musk: Positioning as a non-traditional car company

Tesla has lowered its prices many times in the past period, but its single-car profits still lead the industry, which makes Tesla CEO Elon Musk very proud.

Recently, some users compared the gross profit per vehicle of Tesla and other major electric vehicle manufacturers on social platforms. Data shows that Tesla’s gross profit from a single vehicle is as high as US$7,000, far exceeding BYD’s US$1,300. At the same time, competitors such as NIO, Ford, Rivian, and Lucid all had negative gross profit margins, with Lucid's as high as negative US$377,000. This comparison once again proves Tesla's leading position in the electric vehicle market.

According to the editor’s understanding, although Tesla will cut prices by about 35% in 2023, its total annual delivery volume still reached 1.8086 million vehicles, and its total production volume was 1.846 million vehicles. This achievement allows Tesla to occupy an important position in the global electric vehicle market. However, BYD's pure electric vehicle sales reached 1.5748 million units in 2023, officially surpassing Tesla and becoming the world's number one electric vehicle sales company.

Musk said the current competitive situation is "very interesting." He believes that Tesla is more than just a car manufacturer, but more like an AI/robotics company. This unique positioning gives Tesla greater potential and advantages in technological innovation and market expansion.

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