Mercedes-Benz 2023 financial report released: Revenue increased slightly but profits declined, abandoning comprehensive electrification plan

News on February 23, Mercedes-Benz recently released its full-year financial report for 2023, revealing the company’s performance in the global market and future strategic adjustments. Although full-year revenue grew 2.1% to $153.2 billion, operating profit fell 4% to $19.7 billion. It is worth noting that the company's performance in the fourth quarter was particularly poor, with revenue declining in major regions, including the United States and German markets, while net profit also fell sharply by 21%.

It is understood that Mercedes-Benz announced an unexpected decision in its latest financial report. They decided to temporarily abandon the original plan of "achieving a complete car by 2030". electrification" plan. The company said they will continue to produce fuel vehicles to meet the needs of different customers. The decision means the company is taking a more conservative approach to its transition to electric vehicles. This strategic adjustment may be due to considerations of market changes and customer needs to ensure that the company's development direction is consistent with market needs. This also indicates that Mercedes-Benz may adopt a more flexible strategy on the road to electrification to better adapt to market changes and customer needs.

Mercedes-Benz predicts that by 2030, sales of electric vehicles (including hybrids) will account for 50% of total sales. The 100% commitment is lower. This shows that the company is more cautious about the growth of the electric vehicle market, and also reflects that under current technology and market conditions, there is still an indispensable market demand for fuel vehicles.

Although Mercedes-Benz has launched a number of models in the field of electric vehicles, such as EQS, EQE and EQB, covering multiple segments such as sedans and SUVs. market, but when facing increasingly severe market competition and technological challenges, the company still needs to weigh various factors to ensure its steady development. This strategic adjustment will undoubtedly have a profound impact on the company's future development.

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