Honor ranks among the top five in the European smartphone market for the first time, with shipments increasing 116% year-on-year

According to the latest data released by market research organization Canalys, Honor mobile phones successfully entered the top five smartphone markets in Europe (excluding Russia) in the fourth quarter of 2023. This marks the first time that the Honor brand has achieved such significant success in the European market.

Data shows that in the fourth quarter of 2023, Honor’s shipments increased by 116% year-on-year to 1.1 million units, ranking fifth in the European market. This strong growth shows that Honor is gradually expanding its share of the global market.

At the same time, the overall smartphone market in Europe is showing a downward trend. In the fourth quarter of 2023, European smartphone shipments were 37.8 million units, a year-on-year decrease of 3%. Despite the overall market decline, Honor's performance has injected a bit of vitality into the entire industry.

Apple reversed its position behind Samsung for seven consecutive quarters this quarter and regained its No. 1 spot in the market. Its shipments reached 12.4 million units, a year-on-year increase of 1%. Samsung ranked second with shipments of 10.8 million units, a year-on-year decrease of 12%. Still, shipments of Samsung's S series and mid-range A series remained stable, partially offsetting the decline in sales. Looking at the whole year of 2023, Samsung still occupies the first position in the market.

Although Xiaomi's performance declined slightly this quarter, it still maintains its third position in the market. Data showed that Xiaomi's shipments fell by 10% to 6 million units, mainly benefiting from strong performance in the Central and Eastern European markets. Motorola and Honor ranked fourth and fifth respectively. Motorola's shipments increased by 73% year-on-year to 2 million units, while Honor's shipments increased by 116% year-on-year to 1.1 million units. The data shows that despite Xiaomi facing competitive pressure in some markets, it has performed strongly in others and maintained its market share. At the same time, Motorola and Honor have also shown gratifying growth momentum, bringing a certain vitality to the entire industry.

In addition, according to the editor’s understanding, in the fourth quarter of 2023, the share of high-end smartphones in the European market reached an all-time high. Data shows that nearly 40% of smartphones are shipped for more than $800, indicating that consumers’ desire for high-end smartphones continues to be strong.

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