Spy photos of NIO’s new brand “Firefly” exposed, its sleek shape arouses heated discussion

Recently, spy photos of the first model of NIO’s new brand “Firefly” have sparked heated discussions on the Internet. The photos of this new car show a compact and rounded design style, and the similar body size to BYD Yuan only adds to people's curiosity about its positioning.

The first model of "Firefly" in the spy photos. Although most of the body is covered by camouflage material, its unique design language can still be seen. Compared with NIO's existing models, the front face of the new car is simpler and is expected to adopt a closed front face design to highlight the environmental protection concept of new energy vehicles. The side lines of the body are smooth, and although it does not adopt the popular hidden door handle design, judging from the body height and chassis height, the car is more like a hatchback sedan than an SUV.

The rear design also maintains a simple and elegant style. The rounded trunk tailgate and spoiler are perfectly integrated, adding a touch of sportiness to the entire vehicle. NIO's third brand is positioned in the mid-to-low-end market, with a price between 100,000 and 200,000 yuan. This price range will make it more competitive in the market.

Qin Lihong, co-founder and president of NIO, previously revealed that it plans to launch the third model of the NIO brand in Europe in the third quarter of this year. This new car will be specially customized for the European market, focusing on the design concept of small and micro electric vehicles. This move is expected to further strengthen NIO’s strength in the global new energy vehicle market.

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