HMD Global announces the launch of its own brand mobile phone, the era of Nokia smartphones may be over

HMD Global CEO Jean Francois Baril announced today that the company will launch a new own-brand HMD mobile phone, which will bring new development opportunities to the company.

According to reports, HMD plans to release the first HMD brand mobile phone at the upcoming Mobile World Congress (MWC) in February. This also means that Nokia brand smartphones will gradually be replaced by HMD. Currently, Nokia’s mobile social platform account has been deactivated and replaced by a new “HMD Global” account. HMD officials stated that they have always been committed to building mobile phones that are sturdy, durable, fun, safe and affordable, and this original intention has not changed.

According to the editor’s understanding, Nokia, a brand that began in 1865, was as famous as Motorola at its peak and was once the leader in the global mobile phone market. However, with market changes and technological innovation, Nokia's position in the smartphone market has gradually declined. In 2011, Nokia chose to cooperate with Microsoft and fully switch to the Windows Phone operating system, but this decision failed to reverse its decline. In 2014, Nokia sold its mobile phone business to Microsoft and officially withdrew from the mobile phone market. This turning point marked the end of Nokia as a mobile phone brand, but its contribution to the field of mobile communications technology is still remembered. Today, Nokia has transformed into a network equipment and solutions provider and continues to grow and develop in the communications industry.

In 2016, Nokia licensed its brand to HMD Company, starting a new brand journey. Today, HMD is gradually reducing its reliance on the Nokia brand, and is striving to build its own mobile phone brand with "HMD Global" as the main body. Although Nokia may not be able to stand out again in the smartphone market in the future, Nokia's leadership position in network equipment remains solid. Nokia, which holds more than 6,000 important 5G patents, will have a profound impact on the smartphone industry.

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