HMD Global is rapidly advancing its own brand transformation plan and gradually getting rid of the influence of Nokia

HMD Global is actively promoting its own brand transformation plan and gradually reducing its reliance on the Nokia brand. It is reported that they plan to no longer launch smartphones bearing the Nokia brand name this year.

HMD Global is undergoing a transformation with the launch of its first “own brand” phone, the M-Kopa The X1 is essentially a variant of the Nokia C32 smartphone. In addition, the company has also launched its own brand accessories-10W charging head, which has obtained relevant certifications. These initiatives show that HMD Global is working hard to promote the development of its own brand and further expand its product lines to better meet consumer needs.

According to our understanding, the charging head model HAD-010A uses a standard 5V 2A output with a power of 10W. In fact, it is a variant of TCL charging head UT-680S-5200MY. Currently, the product has passed EUIPO certification. Foreign media Nokiamob speculates that the charging head may be a low-end accessory for mobile phones and will not be sold separately.

Although HMD Global participated in this year's CES 2024 show, they did not show off any new devices. This may mean that the company is preparing for a bigger move and may reveal more details about its private label transformation plan at the upcoming MWC2024. This shows that HMD Global has important plans for future development and hopes to bring exciting new products to consumers at MWC2024.

HMD Global’s transformation plan will have a significant impact on its future development. Gradually getting rid of the protection of the Nokia brand and creating and developing its own brand is a task full of challenges and opportunities. We look forward to HMD Global showing its unique vitality and innovation in future market competition and bringing new products and experiences to consumers.

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