Home > Article > Technology peripherals > HMD Global launches a new plan: its own brand mobile phone will be launched in the Indian market in April 2024
News on November 6, HMD Global, the exclusive global company with the license to sell Nokia branded mobile phones, is about to take the Indian market by storm. According to industry sources, the company plans to launch its own brand mobile phone in April 2024 and coexist with Nokia brand mobile phones until 2026.
According to sources, HMD Global brand mobile phones plan to be officially launched in April 2024. The pricing will be extremely competitive and will be mainly targeted at the online market. At the same time, Nokia mobile phones will be sold mainly through offline channels
#In addition, it is revealed that HMD Global’s first batch of self-branded mobile phones will mainly be targeted at the low-end and mid-range markets , and then gradually expanded to flagship models. The company also promises to provide more system updates and use a native Android system similar to Nokia phones to provide users with a better experience
Recently, it was reported that HMD Global plans to build a comprehensive product ecosystem, including Products ranging from tablets to feature phones and IoT devices. These HMD-branded products will cover different price ranges, forming a clear contrast with Nokia's product line
To meet market demand, HMD Global will produce all devices locally in India and consider exporting to other markets. There are reports that HMD Global has already established smartphone production bases in India with partners such as Foxconn, Dixintong and Lava to lay a solid foundation for future development.
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