Global smartphone shipments will decline in 2023, but Xiaomi will buck the trend and maintain its No. 1 position in domestic production

According to the latest report from Canalys, Xiaomi has consolidated its leading position in the global market for domestic mobile phones with strong shipments. The report predicts that the global smartphone market will continue to be driven by domestic mobile phones in 2023, and Xiaomi is expected to continue to maintain strong growth. This result further confirms Xiaomi's position as an important player in the global mobile phone market.

According to detailed data, total global smartphone shipments in 2023 will be 1.14 billion units, a 4% decrease from the previous year. Although the overall market has softened, competition among major brands remains fierce. With a market share of 20% and shipments of 229.2 million units, Apple has successfully reached the top of the global smartphone market. This is its first annual victory. Samsung, which has long held the championship, focused on a steady profit strategy and shipped 225.4 million units throughout the year, ranking second with a market share of 20%. The global smartphone market is facing ever-changing challenges and opportunities. Competition among brands will further intensify. Companies need to continue to innovate and improve the competitiveness of their products to maintain their market position.

According to the editor’s understanding, among domestic mobile phone brands, Xiaomi’s performance is very good. According to statistics, Xiaomi's annual shipments reached 146.4 million units, with a market share of 13%, firmly ranking third in the world, and consolidating its leading position in the domestic mobile phone market. In addition, OPPO and Transsion ranked fourth and fifth with market shares of 9% and 8% respectively.

Xiaomi and Transsion achieved significant year-on-year growth in the fourth quarter of 2023, mainly benefiting from the recovery of markets in Latin America, Africa and the Middle East, as well as the continued rise in consumer demand in the Asia-Pacific region. Senior analysts at Canalys believe that in the future market trends, emerging markets will still be an important strategic area for most mobile phone manufacturers to seek growth.

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